The 8 Biggest Digital Marketing Mistakes (And How To Av0id Them)


Whether you are a seasoned digital marketer or a novice, you’ll likely make mistakes—or already have—as you undertake your programs and campaigns. This ebook will cover the eight most common digital marketing pitfalls, including those related to channel optimization, social media, metrics, and more, to help you understand how to avoid or fix them.

Mistake 1: Not Knowing Your Audience

Many marketers get wrapped up in the mechanics of digital marketing (e.g. how to use Google AdWords and figure out ad unit sizes), without realizing that they need to understand their target audience.

Your product marketing or brand team may have developed audience personas that you can utilize, but people who are actively spending time online may behave differently than what’s reflected in those personas. Take this example: Assume you are marketing a motorcycle. People can and do use different words or phrases to describe that product when searching online.

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As a marketer, you need to use the language that will best resonate with your audience. In all likelihood, you will use different descriptors at different times depending on the

person you’re targeting, their place in the buying cycle, and the language they are using. Being attuned to your audience in this way gives you credibility that sets your marketing apart from the competition.

It’s up to you as a digital marketer to get to know your audience as individuals and determine how to connect with each of them

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