37 books

Deep Work: Rules For Focused Success In a Distracted World

Author: Cal Newport

304 pages


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Deep Work gives new insight into how people produce their best work. The author asserts that many people work at the shallow end of focus, with social media and cultural changes to blame. Because of our distracting environment, it is nearly impossible to concentrate on anything.Deep Work helps people rediscover a deep state of focus and concentrate on things that matter. The book will inspire you to eliminate unnecessary distractions and work smarter.

One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results.
Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.
'Cal Newport is exceptional in the realm of self-help authors' New York Times

Deep work' is the ability to focus without distraction on a cognitively demanding task. Coined by author and professor Cal Newport on his popular blog Study Hacks, deep work will make you better at what you do, let you achieve more in less time and provide the sense of true fulfilment that comes from the mastery of a skill. In short, deep work is like a superpower in our increasingly competitive economy.And yet most people, whether knowledge workers in noisy open-plan offices or creatives struggling to sharpen their vision, have lost the ability to go deep - spending their days instead in a frantic blur of email and social media, not even realising there's a better way.A mix of cultural criticism and actionable advice, DEEP WORK takes the reader on a journey through memorable stories -- from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air -- and surprising suggestions, such as the claim that most serious professionals should quit social media and that you should practice being bored.Put simply: developing and cultivating a deep work practice is one of the best decisions you can make in an increasingly distracted world and this book will point the way.

This is a Summary of Cal Newport's Deep Work: Rules for Focused Success in a Distracted World

One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you'll achieve extraordinary results.

Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.

5 Practices from Deep Work by Cal Newport That’ll Change Your Life

Deep Work by Cal Newport, published January 2016

Cal Newport might change your life.

In my case, he shifted how I should think about my career after I read So Good They Can’t Ignore You. I read the book while I was changing fields — leaving the Army to become a writer — after finding it on Derek Sivers’ book notes site. It was perfect timing.I knew Deep Work would be just as good, if not better. And it was.[sign up for my words in your inbox right here]My “to finish” roster has an avalanche of projects ranging from the artistic (screenplays, stage plays and personal essays) to the entrepreneurial (so. many. business. ideas!). I feel like I’m drowning under the things I want to do versus the time I have to do them. Not to mention, all the life-supporting drudgery that must get done like laundry, working, cleaning out the fridge, bathing and occasionally having a social life.

I knew I needed a system to get myself in the right state of mind to consistently create.

And, I needed a kick in the pants to keep my work train rolling. If I don’t get these occasional wakeup calls, it’s so easy for me to fall into the trap of reading about other writers and creators who are doing the thing I want to do, rather than just putting in the minutes and hours doing it myself.

Newport gives a number of tips that helps you create time and space for getting in the flow state. These are the ones I found most salient.

1. Distance yourself from social media.

Cull the Twitters, Instagrams, Facebooks of your social media life by ruthlessly discarding any site that doesn’t inherently contribute to a quality life.Newport’s argument in this realm is that we’ve fallen for the “any-benefit approach.” This is when we think we’re “justified in using a network tool if [we] can identify any possible benefit to its use, or anything [we] might miss out on if [we] don’t use it.”This is the “why not?”approach, where we adopt Facebook or Instagram because hey, it’s there and family or friends have bugged us to join them on the network.The one benefit (connecting with family and friends) can come at the expense of the many downsides that same tool might have. Newport argues that we don’t use that approach with our physical tools so why do we give our digital ones such any easy and all-encompassing path into our lives? After I read this chapter, I took a bath, left my phone and laptop sitting on my couch, and luxuriously lolled about letting myself pick apart some story ideas without any Googling to verify this or that fact. I went to bed, devices still safely tucked into the couch pillows, and slept for nine hours.When I woke up, the same story points I had started pulling apart while soaking in Epsom salts came back, and I spent a solid 45 minutes going deeper while staring at my ceiling fan. I didn’t have my phone to pull me into the day’s news via my Twitter feed, email inbox, or text message queue. That 45 minutes felt like three hours of solid thinking. It was amazing. I call it the Cal Newport Effect.

2. Give yourself a strict period of time to spend working. This limits burnout, work creep, and keeps you focused and urgent on your work.

Newport uses examples in his own life as well as Radhika Nagpal from Harvard University, and Adam Grant from Give and Take and University of Pennsylvania fame to demonstrate that you can produce — quality and quantities of work — working a 9–5 with no weekend work.

He calls this fixed-schedule productivity. If you’ve read The 4-Hour Work Week by Tim Ferriss you’ll find many of the principles the same. For my military folks, it’s using backwards planning to schedule your day. The more you give yourself limits, the less time you have for wool gathering as you dither between a newsletter, your Facebook feed, and The New YorkTimes (or in my case, The New Yorker’s Daily Shouts archives).

[speaking of newsletters…sign up for mine here]False urgency is hard to manufacture, but if you give yourself goals and deadlines, such as I have 90 minutes to finish this article or, I start winding down work at 6:15 pm every day, you can keep yourself on task easier.Newport doesn’t work after 5:30 pm and only rarely on weekends. He’s a computer science professor as well as an author, and contributes multiple academic papers each year. This principle works for businesses too: 37Signals found that more work got done when timelines where compressed and employees had more days off than the normal 5/2 work week.

3. Use commutes, exercise, cleaning or other repetitive tasks to work out concepts.

Not all of us work on solving computer science algorithm problems like Newport, but this technique can translate across most disciplines.

Novelists can work on a plot points and musicians can work out a tricky fingering section mentally. Writers can figure out dialogue for the key climax scene and teachers can conceptualize a lesson plan.Instead of zoning out to Mark Maron’s podcast, flicking through the radio, or zoning out to your third viewing of Game of Thrones, you can train your mind to use trapped time to work on the knotty sections of your deep work.

I think of it as picking at a tangle of hair instead of saving it for when you have time.

4. Prioritize with the 4DX Framework

Remember the Eisenhower Matrix? Urgent-important vs urgent-less important, etc? The 4DX framework was developed by business consultants and discussed in The 4 Disciplines of Execution, and to me, it echoes the spirit of the Eisenhower quadrant.

Newport adapted 4DX to support deep work:

  1. Focus on the wildly important. This means a small number of extremely essential goals. For writers, it’s writing that thing you’ve been noodling on for months, maybe even years. It’s cutting out the busywork of say, applying to residencies, writing Tweets, tweaking your website, searching for the perfect combat boots on Zappos — any of the small gophers that pop up. Instead of constructing your house, you’re picking weeds in the patch where you should be pouring concrete.

  2. Act on lead measures. As the saying goes, “what gets measured gets managed.” Two metrics are used: lag measures and lead measures. For deep work, the lead measure “is time spent in a state of deep work dedicated toward your wildly important goal.” Lag measures describe your output, such as the number of screenplays you completed, songs you composed, or recipes you developed.

  3. Keep a compelling scoreboard. This means a visible tracking system to keep yourself honest about how much time you’re spending on your priority project. It can be as simple as a sticky note on your laptop.

  4. Create a cadence of accountability. To keep yourself moving toward your goals, you have to review your progress regularly. That could mean a weekly review, monthly review, and quarterly review where you see how much you’ve accomplished and make a plan for the upcoming weeks.

5. Notice Your Shallow Work to Better Avoid It

Checking email, filling in a spreadsheet, responding to a general request in Slack, tweaking the monthly slide update — these are all examples of shallow work.Specifically, it’s “noncognitively demanding, logistical-style tasks, often performed while distracted. These efforts tend not to create much new value in the world and are easy to replicate.”These are the tasks that feel SO NICE to get out of the way, but at the end of the day, mean little. You essentially shuffled some papers instead of laying bricks to build a house. Newport says the trick to knowing what tasks are shallow versus deep is measuring in months how long it would take to train a smart college grad to complete it. This helps clear some ambiguity over tasks that may be important (filing a certain report) but not deep.While most jobs require plenty of shallow work, you should try to minimize and contain it as much as possible. For me, that means in my creative life I need to stop spending so much time looking up places to submit my writing and spend much more time actually writing. <

How To Win Friends And Influence People

Author: Dale Carnegie

260 pages

published: st Editionj: 1936, Current Edition: 1998

One of the fundamental keys to business and sales is the ability to network and build relationships. This bestselling business book promises to instill the communication and persuasion skills it takes to succeed. nstrumental to people who are socially awkward, this book offers tips on developing listening skills and starting conversations. But ultimately, the book is aimed at helping business people succeed in sales. That's why this self-help classic also has a place on the shelf of must-read business books. Although originally published in 1936, much of the advice in this book is timeless.

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You can go after the job you want—and get it!

You can take the job you have—and improve it!

You can take any situation—and make it

Over 15million copies sold!

work for you!

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:

-Six ways to make people like you

-Twelve ways to win people to your way of thinking

-Nine ways to change people without arousing resentment

And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!

Editorial Reviews

About the Author

Dale Carnegie (1888-1955) described himself as a "simple country boy" from Missouri but was also a pioneer of the self-improvement genre. Since the 1936 publication of his first book, How to Win Friends and Influence People, he has touched millions of readers and his classic works continue to impact lives to this day.

Excerpt. © Reprinted by permission. All rights reserved.

Chapter 1
"If You Want to Gather Honey, Don't Kick Over the Beehive"

On May 7, 1931, the most sensational manhunt New York City had ever known had come to its climax. After weeks of search, "Two Gun" Crowley -- the killer, the gunman who didn't smoke or drink -- was at bay, trapped in his sweetheart's apartment on West End Avenue.
One hundred and fifty policemen and detectives laid siege to his top-floor hideaway. They chopped holes in the roof; they tried to smoke out Crowley, the "cop killer," with tear gas. Then they mounted their machine guns on surrounding buildings, and for more than an hour one of New York's fine residential areas reverberated with the crack of pistol fire and the rat-tat-tat of machine guns. Crowley, crouching behind an overstuffed chair, fired incessantly at the police. Ten thousand excited people watched the battle. Nothing like it had ever been seen before on the sidewalks of New York.
When Crowley was captured, Police Commissioner E. P. Mulrooney declared that the two-gun desperado was one of the most dangerous criminals ever encountered in the history of New York. "He will kill," said the Commissioner, "at the drop of a feather."
But how did "Two Gun" Crowley regard himself? We know, because while the police were firing into his apartment, he wrote a letter addressed "To whom it may concern." And, as he wrote, the blood flowing from his wounds left a crimson trail on the paper. In his letter Crowley said: "Under my coat is a weary heart, but a kind one -- one that would do nobody any harm."
A short time before this, Crowley had been having a necking party with his girl friend on a country road out on Long Island. Suddenly a policeman walked up to the car and said: "Let me see your license."
Without saying a word, Crowley drew his gun and cut the policeman down with a shower of lead. As the dying officer fell, Crowley leaped out of the car, grabbed the officer's revolver, and fired another bullet into the prostrate body. And that was the killer who said: "Under my coat is a weary heart, but a kind one -- one that would do nobody any harm."
Crowley was sentenced to the electric chair. When he arrived at the death house in Sing Sing, did he say, "This is what I get for killing people"? No, he said: "This is what I get for defending myself."
The point of the story is this: "Two Gun" Crowley didn't blame himself for anything.
Isthat an unusual attitude among criminals? If you think so, listen to this:
"I have spent the best years of my life giving people the lighter pleasures, helping them have a good time, and all I get is abuse, the existence of a hunted man."
Tat's Al Capone speaking. Yes, America's most notorious Public Enemy -- the most sinister gang leader who ever shot up Chicago. Capone didn't condemn himself. He actually regarded himself as a public benefactor -- an unappreciated and misunderstood public benefactor.
And so did Dutch Schultz before he crumpled up under gangster bullets in Newark. Dutch Schultz, one of New York's most notorious rats, said in a newspaper interview that he was a public benefactor. And he believed it.
I have had some interesting correspondence with Lewis Lawes, who was warden of New York's infamous Sing Sing prison for many years, on this subject, and he declared that "few of the criminals in Sing Sing regard themselves as bad men. They are just as human as you and I. So they rationalize, they explain. They can tell you why they had to crack a safe or be quick on the trigger finger. Most of them attempt by a form of reasoning, fallacious or logical, to justify their antisocial acts even to themselves, consequently stoutly maintaining that they should never have been imprisoned at all."
If Al Capone, "Two Gun" Crowley, Dutch Schultz, and the desperate men and women behind prison walls don't blame themselves for anything -- what about the people with whom you and I come in contact?
John Wanamaker, founder of the stores that bear his name, once confessed: "I learned thirty years ago that it is foolish to scold. I have enough trouble overcoming my own limitations without fretting over the fact that God has not seen fit to distribute evenly the gift of intelligence."
Wanamaker learned this lesson early, but I personally had to blunder through this old world for a third of a century before it even began to dawn upon me that ninety-nine times out of a hundred, people don't criticize themselves for anything, no matter how wrong it may be.
Criticism is futile because it puts a person on the defensive and usually makes him strive to justify himself. Criticism is dangerous, because it wounds a person's precious pride, hurts his sense of importance, and arouses resentment.
B. F. Skinner, the world-famous psychologist, proved through his experiments that an animal rewarded for good behavior will learn much more rapidly and retain what it learns far more effectively than an animal punished for bad behavior. Later studies have shown that the same applies to humans. By criticizing, we do not make lasting changes and often incur resentment.
Hans Selye, another great psychologist, said, "As much as we thirst for approval, we dread condemnation."
The resentment that criticism engenders can demoralize employees, family members and friends, and still not correct the situation that has been condemned.
George B. Johnston of Enid, Oklahoma, is the safety coordinator for an engineering company. One of his responsibilities is to see that employees wear their hard hats whenever they are on the job in the field. He reported that whenever he came across workers who were not wearing hard hats, he would tell them with a lot of authority of the regulation and that they must comply. As a result he would get sullen acceptance, and often after he left, the workers would remove the hats.
He decided to try a different approach. The next time he found some of the workers not wearing their hard hat, he asked if the hats were uncomfortable or did not fit properly. Then he reminded the men in a pleasant tone of voice that the hat was designed to protect them from injury and suggested that it always be worn on the job. The result was increased compliance with the regulation with no resentment or emotional upset.
You will find examples of the futility of criticism bristling on a thousand pages of history. Take, for example, the famous quarrel between Theodore Roosevelt and President Taft -- a quarrel that split the Republican party, put Woodrow Wilson in the White House, and wrote bold, luminous lines across the First World War and altered the flow of history. Let's review the facts quickly. When Theodore Roosevelt stepped out of the White House in 1908, he supported Taft, who was elected President. Then Theodore Roosevelt went off to Africa to shoot lions. When he returned, he exploded. He denounced Taft for his conservatism, tried to secure the nomination for a third term himself, formed the Bull Moose party, and all but demolished the G.O.P. In the election that followed, William Howard Taft and the Republican party carried only two states -- Vermont and Utah. The most disastrous defeat the party had ever known.
Theodore Roosevelt blamed Taft, but did President Taft blame himself? Of course not. With tears in his eyes, Taft said: "I don't see how I could have done any differently from what I have."
Who was to blame? Roosevelt or Taft? Frankly, I don't know, and I don't care. The point I am trying to make is that all of Theodore Roosevelt's criticism didn't persuade Taft that he was wrong. It merely made Taft strive to justify himself and to reiterate with tears in his eyes: "I don't see how I could have done any differently from what I have."
Or, take the Teapot Dome oil scandal. It kept the newspapers ringing with indignation in the early 1920s. It rocked the nation! Within the memory of living men, nothing like it had ever happened before in American public life. Here are the bare facts of the scandal: Albert B. Fall, secretary of the interior in Harding's cabinet, was entrusted with the leasing of government oil reserves at Elk Hill and Teapot Dome -- oil reserves that had been set aside for the future use of the Navy. Did Secretary Fall permit competitive bidding? No sir, He handed the fat, juicy contract outright to his friend Edward L. Doheny. And what did Doheny do? He gave Secretary Fall what he was pleased to call a "loan" of one hundred thousand dollars. Then, in a high-handed manner, Secretary Fall ordered United States Marines into the district to drive off competitors whose adjacent wells were sapping oil out of the Elk Hill reserves. These competitors, driven off their ground at the ends of guns and bayonets, rushed into court -- and blew the lid off the Teapot Dome scandal. A stench arose so vile that it ruined the Harding Administration, nauseated an entire nation, threatened to wreck the Republican party, and put Albert B. Fall behind prison bars.
Fall was condemned viciously -- condemned as few men in public life have ever been. Did he repent? Never! Years later Herbert Hoover intimated in a public speech that President Harding's death had been due to mental anxiety and worry because a friend had betrayed him. When Mrs. Fall heard that, she sprang from her chair, she wept, she shook her fists at fate and screamed: "What! Harding betrayed by Fall? No! My husband never betrayed anyone. This whole house full of gold would not tempt my husband to do wrong. He is the one who has been betrayed and led to the slaughter and crucified."
There you are; human nature in action, wrongdoers, blaming everybody but themselves. We are all like that. So when you and I are tempted to criticize someone tomorrow, let's remember Al Capone, "Two Gun" Crowley and Albert Fall. Let's realize that criticisms are like homing pigeons. They always return home. Let's realize that the person we are going to correct and condemn will probably justify himself or herself, and condemn us in return; or, like the gentle Taft, will say: "I don't see how I could have done any differently from what I have."
On the morning of April 15, 1865, Abraham Lincoln lay dying in a hall bedroom of a cheap lodging house directly across the street from Ford's Theater, where John Wilkes Booth had shot him. Lincoln's long body lay stretched diagonally across a sagging bed that was too short for him. A cheap reproduction of Rosa Bonheur's famous painting The Horse Fair hung above the bed, and a dismal gas jet flickered yellow light.
As Lincoln lay dying, Secretary of War Stanton said, "There lies the most perfect ruler of men that the world has ever seen."
What was the secret of Lincoln's success in dealing with people? I studied the life of Abraham Lincoln for ten years and devoted all of three years to writing and rewriting a book entitled Lincoln the Unknown. I believe I have made as detailed and exhaustive a study of Lincoln's personality and home life as it is possible for any being to make. I made a special study of Lincoln's method of dealing with people. Did he indulge in criticism? Oh, yes. As a young man in the Pigeon Creek Valley of Indiana, he not only criticized but he wrote letters and poems ridiculing people and dropped these letters on the country roads where they were sure to be found. One of these letters aroused resentments that burned for a lifetime.
Even after Lincoln had become a practicing lawyer in Springfield, Illinois, he attacked his opponents openly in letters published in the newspapers. But he did this just once too often.
In the autumn of 1842 he ridiculed a vain, pugnacious politician by the name of James Shields. Lincoln lampooned him through an anonymous letter published in the Springfield Journal. The town roared with laughter. Shields, sensitive and proud, boiled with indignation. He found out who wrote the letter, leaped on his horse, started after Lincoln, and challenged him to fight a duel. Lincoln didn't want to fight. He was opposed to dueling, but he couldn't get out of it and save his honor. He was given the choice of weapons. Since he had very long arms, he chose cavalry broadswords and took lessons in sword fighting from a West Point graduate; and, on the appointed day, he and Shields met on a sandbar in the Mississippi River, prepared to fight to the death; but, at the last minute, their seconds interrupted and stopped the duel.
That was the most lurid personal incident in Lincoln's life. It taught him an invaluable lesson in the art of dealing with people. Never again did he write an insulting letter. Never again did he ridicule anyone. And from that time on, he almost never criticized anybody for anything.
Time after time, during the Civil War, Lincoln put a new general at the head of the Army of the Potomac, and each one in turn -- McClellan, Pope, Burnside, Hooker, Meade -- blundered tragically and drove Lincoln to pacing the floor in despair. Half the nation savagely condemned these incompetent generals, but Lincoln, "with malice toward none, with charity for all," held his peace. One of his favorite quotations was "Judge not, that ye be not judged."
And when Mrs. Lincoln and others spoke harshly of the southern people, Lincoln replied: "Don't criticize them; they are just what we would be under similar circumstances."
Yet if any man ever had occasion to criticize, surely it was Lincoln. Let's take just one illustration:
The Battle of Gettysburg was fought during the first three days of July 1863. During the night of July 4, Lee began to retreat southward while storm clouds deluged the country with rain. When Lee reached the Potomac with his defeated army, he found a swollen, impassable river in front of him, and a victorious Union Army behind him. Lee was in a trap. He couldn't escape. Lincoln saw that. Here was a golden, heaven-sent opportunity -- the opportunity to capture Lee's army and end the war immediately. So, with a surge of high hope, Lincoln ordered Meade not to call a council of war but to attack Lee immediately. Lincoln telegraphed his orders and then sent a special messenger to Meade demanding immediate action.
And what did General Meade do? He did the very opposite of what he was told to do. He called a council of war in direct violation of Lincoln's orders. He hesitated. He procrastinated. He telegraphed all manner of excuses. He refused point-blank to attack Lee. Finally the waters receded and Lee escaped over the Potomac with his forces.
Lincoln was furious. "What does this mean?" Lincoln cried to his son Robert. "Great God! What does this mean? We had them within our grasp, and had only to stretch forth our hands and they were ours; yet nothing that I could say or do could make the army move. Under the circumstances, almost any general could have defeated Lee. If I had gone up there, I could have whipped him myself."
In bitter disappointment, Lincoln sat down and wrote Meade this letter. And remember, at this period of his life Lincoln was extremely conservative and restrained in his phraseology. So this letter coming from Lincoln in 1863 was tantamount to the severest rebuke.
My dear General,
I do not believe you appreciate the magnitude of the misfortune involved in Lee's escape. He was within our easy grasp, and to have closed upon him would, in connection with our other late successes, have ended the war. As it is, the war will be prolonged indefinitely. If you could not safely attack Lee last Monday, how can you possibly do so south of the river, when you can take with you very few -- no more than two-thirds of the force you then had in hand? It would be unreasonable to expect and I do not expect that you can now effect much. Your golden opportunity is gone, and I am distressed immeasurably because of it.
What do you suppose Meade did when he read the letter?
Meade never saw that letter. Lincoln never mailed it. It was found among his papers after his death.
My guess is -- and this is only a guess -- that after writing that letter, Lincoln looked out of the window and said to himself, "Just a minute. Maybe I ought not to be so hasty. It is easy enough for me to sit here in the quiet of the White House and order Meade to attack; but if I had been up at Gettysburg, and if I had seen as much blood as Meade has seen during the last week, and if my ears had been pierced with the screams and shrieks of the wounded and dying, maybe I wouldn't be so anxious to attack either. If I had Meade's timid temperament, perhaps I would have done just what he had done. Anyhow, it is water under the bridge now. If I send this letter, it will relieve my feelings, but it will make Meade try to justify himself. It will make him condemn me. It will arouse hard feelings, impair all his further usefulness as a commander, and perhaps force him to resign from the army."
So, as I have already said, Lincoln put the letter aside, for he had learned by bitter experience that sharp criticisms and rebukes almost invariably end in futility.
Theodore Roosevelt said that when he, as President, was confronted with a perplexing problem, he used to lean back and look up at a large painting of Lincoln which hung above his desk in the White House and ask himself, "What would Lincoln do if he were in my shoes? How would he solve this problem?"
The next time we are tempted to admonish somebody, let's pull a five-dollar bill out of our pocket, look at Lincoln's picture on the bill, and ask, "How would Lincoln handle this problem if he had it?"
Mark Twain lost his temper occasionally and wrote letters that turned the paper brown. For example, he once wrote to a man who had aroused his ire: "The thing for you is a burial permit. You have only to speak and I will see that you get it." On another occasion he wrote to an editor about a proofreader's attempts to "improve my spelling and punctuation." He ordered: "Set the matter according to my copy hereafter and see that the proofreader retains his suggestions in the mush of his decayed brain."
The writing of these stinging letters made Mark Twain feel better. They allowed him to blow off steam, and the letters didn't do any real harm, because Mark Twain's wife secretly lifted them out of the mail. They were never sent.
Do you know someone you would like to change and regulate and improve? Good! That is fine. I am all in favor of it. But why not begin on yourself? From a purely selfish standpoint, that is a lot more profitable than trying to improve others -- yes, and a lot less dangerous. "Don't complain about the snow on your neighbor's roof," said Confucius, "when your own doorstep is unclean."
When I was still young and trying hard to impress people, I wrote a foolish letter to Richard Harding Davis, an author who once loomed large on the literary horizon of America. I was preparing a magazine article about authors, and I asked Davis to tell me about his method of work. A few weeks earlier, I had received a letter from someone with this notation at the bottom: "Dictated but not read." I was quite impressed. I felt that the writer must be very big and busy and important. I wasn't the slightest bit busy, but I was eager to make an impression on Richard Harding Davis, so I ended my short note with the words: "Dictated but not read."
He never troubled to answer the letter. He simply returned it to me with this scribbled across the bottom: "Your bad manners are exceeded only by your bad manners." True, I had blundered, and perhaps I deserved this rebuke. But, being human, I resented it. I resented it so sharply that when I read of the death of Richard Harding Davis ten years later, the one thought that still persisted in my mind -- I am ashamed to admit -- was the hurt he had given me.
If you and I want to stir up a resentment tomorrow that may rankle across the decades and endure until death, just let us indulge in a little stinging criticism -- no matter how certain we are that it is justified.
When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.
Bitter criticism caused the sensitive Thomas Hardy, one of the finest novelists ever to enrich English literature, to give up forever the writing of fiction. Criticism drove Thomas Chatterton, the English poet, to suicide.
Benjamin Franklin, tactless in his youth, became so diplomatic, so adroit at handling people, that he was made American Ambassador to France. The secret of his success? "I will speak ill of no man," he said, "...and speak all the good I know of everybody."
Any fool can criticize, condemn and complain -- and most fools do.
But it takes character and self-control to be understanding and forgiving.
"A great man shows his greatness," said Carlyle, "by the way he treats little men."
Bob Hoover, a famous test pilot and frequent performer at air shows, was returning to his home in Los Angeles from an air show in San Diego. As described in the magazine Flight Operations, at three hundred feet in the air, both engines suddenly stopped. By deft maneuvering he managed to land the plane, but it was badly damaged although nobody was hurt.
Hoover's first act after the emergency landing was to inspect the airplane's fuel. Just as he suspected, the World War II propeller plane he had been flying had been fueled with jet fuel rather than gasoline.
Upon returning to the airport, he asked to see the mechanic who had serviced his airplane. The young man was sick with the agony of his mistake. Tears streamed down his face as Hoover approached. He had just caused the loss of a very expensive plane and could have caused the loss of three lives as well.
You can imagine Hoover's anger. One could anticipate the tongue-lashing that this proud and precise pilot would unleash for that carelessness. But Hoover didn't scold the mechanic; he didn't even criticize him. Instead, he put his big arm around the man's shoulder and said, "To show you I'm sure that you'll never do this again, I want you to service my F-51 tomorrow."
Often parents are tempted to criticize their children. You would expect me to say "don't." But I will not. I am merely going to say, "Before you criticize them, read one of the classics of American journalism, 'Father Forgets.'" It originally appeared as an editorial in the People's Home Journal. We are reprinting it here with the author's permission, as condensed in the Reader's Digest:
"Father Forgets" is one of those little pieces which -- dashed off in a moment of sincere feeling -- strikes an echoing chord in so many readers as to become a perennial reprint favorite. Since its first appearance, "Father Forgets" has been reproduced, writes the author, W. Livingston Larned, "in hundreds of magazines and house organs, and in newspapers the country over. It has been reprinted almost as extensively in many foreign languages. I have given personal permission to thousands who wished to read it from school, church, and lecture platforms. It has been 'on the air' on countless occasions and programs. Oddly enough, college periodicals have used it, and high-school magazines. Sometimes a little piece seems mysteriously to 'click.' This one certainly did."
W. Livingston Larned
Listen, son: I am saying this as you lie asleep, one little paw crumpled under your cheek and the blond curls stickily wet on your damp forehead. I have stolen into your room alone. Just a few minutes ago, as I sat reading my paper in the library, a stifling wave of remorse swept over me. Guiltily I came to your bedside.
There are the things I was thinking, son: I had been cross to you. I scolded you as you were dressing for school because you gave your face merely a dab with a towel. I took you to task for not cleaning your shoes. I called out angrily when you threw some of your things on the floor.
At breakfast I found fault, too. You spilled things. You gulped down your food. You put your elbows on the table. You spread butter too thick on your bread. And as you started off to play and I made for my train, you turned and waved a hand and called, "Goodbye, Daddy!" and I frowned, and said in reply, "Hold your shoulders back!"
Then it began all over again in the late afternoon. As I came up the road I spied you, down on your knees, playing marbles. There were holes in your stockings. I humiliated you before your boyfriends by marching you ahead of me to the house. Stockings were expensive -- and if you had to buy them you would be more careful! Imagine that, son, from a father!
Do you remember, later, when I was reading in the library, how you came in timidly, with a sort of hurt look in your eyes? When I glanced up over my paper, impatient at the interruption, you hesitated at the door. "What is it you want?" I snapped.
You said nothing, but ran across in one tempestuous plunge, and threw your arms around my neck and kissed me, and your small arms tightened with an affection that God had set blooming in your heart and which even neglect could not wither. And then you were gone, pattering up the stairs.
Well, son, it was shortly afterwards that my paper slipped from my hands and a terrible sickening fear came over me. What has habit been doing to me? The habit of finding fault, of reprimanding -- this was my reward to you for being a boy. It was not that I did not love you; it was that I expected too much of youth. I was measuring you by the yardstick of my own years.
And there was so much that was good and fine and true in your character. The little heart of you was as big as the dawn itself over the wide hills. This was shown by your spontaneous impulse to rush in and kiss me good night. Nothing else matters tonight, son. I have come to your bedside in the darkness, and I have knelt there, ashamed!
It is a feeble atonement; I know you would not understand these things if I told them to you during your waking hours. But tomorrow I will be a real daddy! I will chum with you, and suffer when you suffer, and laugh when you laugh. I will bite my tongue when impatient words come. I will keep saying as if it were a ritual: "He is nothing but a boy -- a little boy!"
I am afraid I have visualized you as a man. Yet as I see you now, son, crumpled and weary in your cot, I see that you are still a baby. Yesterday you were in your mother's arms, your head on her shoulder. I have asked too much, too much.
Instead of condemning people, let's try to understand them. Let's try to figure out why they do what they do. That's a lot more profitable and intriguing than criticism; and it breeds sympathy, tolerance and kindness. "To know all is to forgive all."
As Dr. Johnson said: "God himself, sir, does not propose to judge man until the end of his days.."
Why should you and I?
Principle 1
Don't criticize, condemn or complain.
Copyright &copy; 1936 by Dale Carnegie

Essentialism: The Disciplined Pursuit Of Less

New York Times Bestseller

Wall Street Journal Bestseller

Greg McKeown

272 pages



The information provided in this book is tailor-made for individuals who want to simplify their lives. McKeown is a public speaker, author, and business consultant who has developed a system to juggle all these roles successfully.

Throughout the book, McKeown presents a systematic discipline that teaches readers how to discern what is vital — and eliminate the rest.

Essentialism is one of the must-read books for entrepreneurs. It's much more than a time management book; it presents a practical theory for making life a more productive and enjoyable experience.

have you ever felt the urge to declutter your work life?
Do you often find yourself stretched too thin?
o you simultaneously feel overworked and underutilized?
Are you frequently busy but not productive?
Do you feel like your time is constantly being hijacked by other people’s agendas?
If you answered yes to any of these, the way out is the Way of the Essentialist.
The Way of the Essentialist isn’t about getting more done in less time. It’s about getting only the right things done.  It is not  a time management strategy, or a productivity technique. It is a systematic discipline for discerning what is absolutely essential, then eliminating everything that is not, so we can make the highest possible contribution towards the things that really matter. 
By forcing us to apply a more selective criteria for what is Essential, the disciplined pursuit of less empowers us to reclaim control of our own choices about where to spend our precious time and energy – instead of giving others the implicit permission to choose for us.
Essentialism is not one more thing – it’s a whole new way of doing everything. A must-read for any leader, manager, or individual who wants to do less, but better, and declutter and organize their own their lives, Essentialism is a movement whose time has 

Essentialism will give you richer, sweeter results and put you in real control, giving greater precision to the pursuit of what truly matters.”Forbes

In this likeable and astute treatise on the art of doing less in order to do better...McKeown makes the content fresh and the solutions easy to implement. Following his lucid and smart directions will help readers find ‘the way of the essentialist.’”Success

“Do you feel it, too? That relentless pressure to sample all the good things in life? To do all the ‘right’ things? The reality is, you don’t make progress that way. Instead, you’re in danger of spreading your efforts so thin that you make no impact at all. Greg McKeown believes the answer lies in paring life down to its essentials. He can’t tell you what’s essential to every life, but he can help you find the meaning in yours.”Daniel H. Pink, author of To Sell is Human and Drive

“Entrepreneurs succeed when they say ‘yes’ to the right project, at the right time, in the right way. To accomplish this, they have to be good at saying ‘no’ to all their other ideas. Essentialism offers concise and eloquent advice on how to determine what you care about most, and how to apply your energies in ways that ultimately bring you the greatest rewards.”Reid Hoffman, co-founder/chairman of LinkedIn and co-author of the #1 New York Times bestseller The Start-up of You

“As a self-proclaimed ‘maximalist’ who always wants to do it all, this book challenged me and improved my life. If you want to work better, not just less, you should read it too.”Chris Guillebeau, New York Times bestselling author of The $100 Startup

“Great design takes us beyond the complex, the unnecessary and confusing, to the simple, clear and meaningful. This is as true for the design of a life as it is for the design of a product. With EssentialismGreg McKeown gives us the invaluable guidebook for just such a project.”Tim Brown, CEO of IDEO

In Essentialism, Greg McKeown makes a compelling case for achieving more by doing less. He reminds us that clarity of focus and the ability to say ‘no’ are both critical and undervalued in business today.”Jeff Weiner, ‎CEO, LinkedIn

Essentialism is a powerful antidote to the current craziness that plagues our organizations and our lives. Read Greg McKeown’s words slowly, stop and think about how to apply them to your life—you will do less, do it better, and begin to feel the insanity start to slip away.”—Robert I. Sutton, Professor at Stanford University and author of Good Boss, Bad Boss and Scaling Up Excellence

“Essentialism is a rare gem that will change lives. Greg offers deep insights, rich context and actionable steps to living life at its fullest. I’ve started on the path to an Essentialist way of life, and the impact on my productivity and well-being is profound.”Bill Rielly, Senior Vice President, Intel Security

The Answer: Grow Any Business, Achieve Financial Freedom, And Life An Extraordinary Life

Authors: John Assaraf & Murray Smith

520 pages
published: 2009

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This book helps you understand how your subconscious mind may be undermining your efforts. The authors go into great detail about the theories around this issue. They go on to provide solutions to overcome the power of the subconscious mind.

The Answer stands out from other popular business books because it avoids the usual get-rich-quick nonsense. Instead, it challenges you to figure out how your subconscious is limiting you and keeping you stuck, regardless of your goals.

A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success.
In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the 

business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment.Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multimillion-dollar companies.Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of live.

"This book is a masterpiece! I couldn't stop reading it. It is by far the best book I have ever read on how to use the law of attraction and the latest breakthroughs in neuroscience to quantum leap the growth of any business. It is now required reading for all my staff and students." --Jack Canfield, co-author of The Success Principles and co-creator of the Chicken Soup for the Soul series

The Answer is absolutely a must read for anyone interested in a new and much higher level of prosperity. John and Murray have helped me more than triple my business income and they can do the same for you. I highly recommend it."--Dharma Singh Khalsa, MD, America's #1 Brain Longevity Specialist

"A brilliant formula for growing any business and living an extraordinary life - entrepreneurial wisdom embodied in a proactive, balanced approach to living. A must read!"--Stephen R. Covey, author of The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness

"Everyone wants the answers to life's probing questions, particularly of business, financial freedom and how to make your life a masterpiece. My friends John and Murray have made their lives masterpieces and share from deep profound insight how you can make yours the same or even better." -- Mark Victor Hansen, co-creator, #1 New York Times bestselling series Chicken Soup for the Soul ®, co-author, Cracking the Millionaire Code and The One Minute Millionaire

"If you really want to attract and make things happen faster in your business and life, read The Answer now! John Assaraf and Murray Smith will put you on the road to riches as fast as anyone I know. Read it and give a copy to your best friend." -- Bob Proctor, of The Secret and author of You Were Born Rich

"This book does not hold anything back. It's got it all. How to THINK like someone who should be wealthy and then how to back it up with killer growth strategies backed by step-by-step plans for super growth. A must read for any CEO serious about amassing a fortune." -- Chet Holmes, bestselling author of The Ultimate Sales Machine

"There are great books on the unlimited power of our minds to co-create the circumstances of our dreams. There are even more books on business development and the management of those dreams. What makes The Answer so remarkable is that finally both dimensions have been wonderfully explained and integrated into what is destined to be the 'how to' book of the century. Read and win!" -- Ian Percy, author Infinite Possibilities - Make Your Life a Masterpiece.

"This book is the first AND ONLY one I've seen that teaches you how to harness all three of the laws of attraction; gestation AND action together, to make extraordinary things start happening in your business right away! John and Murray have packaged a lifetime of highly result-certain expertise into this content-rich book. If you business isn't living up to your vision, this is the one book and philosophy of predictable, unstoppable growth that you need to read, learn...and do!" --Jay Abraham, Marketing Guru

"The Answer is inspiring. It motivates you to go after the grandest version of the greatest life and business you ever envisioned for yourself with the knowledge that it is absolutely possible. The Answer gives you the tools to change your life. This is one of the most exciting books I have ever read."-- Suzanne Somers

So Good They Can't Ignore You: Why Sills Trump Passion In The Quest For Work You Love

Cal Newport

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So Good They Can’t Ignore You is an eye-opening take on how to build a truly satisfying career and life. The premise is comedian Steve Martin’s line, “be so good they can’t ignore you.”Newport argues that the cliché advice to follow your dreams is profoundly flawed. Building from his own experience and that of other professionals he reveals that matching passion to a job is not enough. Instead, he argues that passion comes later — after you work hard to build skill and excellence in your chosen profession.

If you're thinking about starting a business, this book will help you gain perspective on work, passion, and living a fulfilling life.

In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice.  Not only is the cliché flawed-preexisting passions are rare and have little to do with how most people end up 

loving their work-but it can also be dangerous, leading to anxiety and chronic job hopping.After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before.In other words, what you do for a living is much less important than how you do it.With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love.SO GOOD THEY CAN'T IGNORE YOU will change the way we think about our careers, happiness, and the crafting of a remarkable life.

"Stop worrying about what you feel like doing (and what the world owes you) and instead, start creating something meaningful and then give it to the world. Cal really delivers with this one."-

-Seth Godin, author, Linchpin―-
Entrepreneurial professionals must develop a competitive advantage by building valuable skills. This book offers advice based on research and reality--not meaningless platitudes-- on how to invest in yourself in order to stand out from the crowd. An important guide to starting up a remarkable career."
--Reid Hoffman, co-founder & chairman of LinkedIn and co-author of the bestselling The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career―-
"Do what you love and the money will follow' sounds like great advice -- until it's time to get a job and disillusionment quickly sets in. Cal Newport ably demonstrates how the quest for 'passion' can corrode job satisfaction. If all he accomplished with this book was to turn conventional wisdom on its head, that would be interesting enough. But he goes further -- offering advice and examples that will help you bypass the disillusionment and get right to work building skills that matter."
--Daniel H. Pink, bestselling author of Drive and A Whole New Mind―-
"This book changed my mind. It has moved me from 'find your passion, so that you can be useful' to 'be useful so that you can find your passion.' That is a big flip, but it's more honest, and that is why I am giving each of my three young adult children a copy of this unorthodox guide."
--Kevin Kelly, Senior Maverick, WIRED magazine
"First book in years I read twice, to make sure I got it. Brilliant counter-intuitive career insights. Powerful new ideas that have already changed the way I think of my own career, and the advice I give others."
-Derek Sivers, founder, CD Baby―-
Written in an optimistic and accessible tone, with clear logic and no-nonsense advice, this work is useful reading for anyone new to the job market and striving to find a path or for those who have been struggling to find meaning in their current careers."
--Publishers Weekly

#1 New York Times Bestseller

Over 6 million copies sold

The Subtle Art Of Not Giving A F*ck: A Counterintuitive Approach To Living A Good Life

Author: Mark Manson

304 pages

published: 2012

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In this awesome business book, Mark Manson provides a counter-argument to the positive-thinking movement. He describes how acceptance of reality, including negative feelings and circumstances, is the best way to achieve happiness and success.

The book uses scientific research and humor to illustrate the importance of focussing only on the important things in life — and not giving a f*ck about the rest. The best entrepreneur books are often those which help people gain the confidence to follow their own path, regardless of what others think. This book is designed to help you do just that.

In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.

For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected modern society and spoiled a generation, rewarding them with gold medals just for showing up.

Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.

There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

Resilience, happiness and freedom come from knowing what to care about--and most importantly, what not to care about. This is a masterful, philosophical and practical book that will give readers the wisdom to be able to do just that.” (Ryan Holiday, New York Times bestselling author of The Obstacle is the Way and Ego is the Enemy)“Mark’s ability to dig deep and offer amazing, yet counter-intuitive, insight into the challenges of life makes him one of my favorite writers, and this book is his best work yet.” (Matt Kepnes, New York Times bestselling author of Travel the World on $50 a Day: Travel Cheaper, Longer, Smarter)This book hits you like a much-needed slap in the face from your best friend: hilarious, vulgar, and immensely thought-provoking. Only read if you’re willing to set aside all excuses and take an active role in living a f***ing better life.” (Steve Kamb, bestselling author of Level Up Your Life and founder of“The opposite of every other book. Don’t try. Give up. Be wrong. Lower your standards. Stop believing in yourself. Follow the pain. Each point is profoundly true, useful, and more powerful than the usual positivity. Succinct but surprisingly deep, I read it in one night.” (Derek Sivers, Founder of CD Baby and author of Anything You Want: 40 Lessons for a New Kind of Entrepreneur)
“An in-your-face guide to living with integrity and finding happiness in sometimes-painful places… This book, full of counterintuitive suggestions that often make great sense, is a pleasure to read and worthy of rereading. A good yardstick by which self-improvement books should be measured.” (Kirkus Reviews)

Over 4 million copies sold!

The Magic Of Thinking Big:Acquire The Secrets Of Success And Achieve Everything You've  Always Wanted

Author: David J. Schwartz

238 pages

published:  1987

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Dr. Schwartz shares a detailed and precise method to open a path to success in every area of your life. Whether you are intellectual or not, the book will ensure you understand the habits of behaving and thinking that foster success.This book helps you identify the causes of failure and cultivate the right attitude to excel. It will help revive your inner potential and motivate you to overcome obstacles.

Millions of readers have acquired the secrets of success through The Magic of Thinking Big. Achieve everything you always wanted: financial security, power and influence, the ideal job, satisfying relationships, and a rewarding, happy life.
Set your goals high...then exceed them!
Millions of people throughout the world have improved their lives using The Magic of Thinking Big. Dr. David J. Schwartz, 

long regarded as one of the foremost experts on motivation, will help you sell better, manage better, earn more money, and—most important of all—find greater happiness and peace of mind.The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don’t need to be an intellectual or have innate talent to attain great success and satisfaction—but you do need to learn and understand the habit of thinking and behaving in ways that will get you there. This book gives you those secrets!Believe you can succeed and you will:-Cure yourself of the fear of failure-Think and dream creatively-You are what you think you are-Make your attitudes your allies-Learn how to think positively-Turn defeat into victory-Use goals to help you grow-Think like a leader

5.0 out of 5 stars Think Big, Dream Big, Achieve Big

Reviewed in the United States on August 4, 2018

"THE MAGIC OF THINKING BIG" by David J. Schwartz
This is my second-time reading this book (first time being in 1999, shortly after I joined the Amway biz

and shortly before I joined the Air Force), and after these years I still find it to be one of the best self-help books I've ever read. True enough, a lot of the material that Dr. Schwartz teaches within is seemingly common sense that should be boneheadedly obvious....yet in this day & age, common sense really ain't so common, and it's all to easy to lose track of the principles & power of positive thinking when we're surrounded by so much toxic negativity in the world
--p. 2: "There is magic in thinking big. 'If Thinking Big accomplishes so much, why doesn’t everyone think that way?' I’ve been asked that question many times. Here, I believe, is the answer. All of us, more than we recognize, are products of the thinking around us. And much of this thinking is little, not big. All around you is an environment that is trying to tug you, trying to pull you down Second Class Street." Hear, hear! Negative Nancys, Dream Killers, Debbie Downers, and Oxygen Thieves! Or as Gabe Suarez terms 'em, "Rats, Shoemakers, and Lizards."
--p. 3: "...there is at least 50 times as much competition for jobs on Second Class Street as for jobs on First Class Avenue. First Class Avenue, U.S.A., is a short, uncrowded street." A First Class travel junkie like me takes heart in this!
"....minds like Milton, who in Paradise Lost wrote, 'The mind is its own place and in itself can make a heaven of hell or a hell of heaven.'" I've witnessed this myself repeatedly, in school, the military, law enforcement, and contracting alike.
--p. 4: "Start out with this thought of the great philosopher Disraeli: 'Life is too short to be little.'" Ah, if only the late great USC Professor and leadership guru Warren Bennis (G-d rest his soul and Fight On Forever) were still around to discuss that particular quote!
--p. 12 "Currently, there is some talk of building a tunnel under the English Channel to connect England with the Continent. Whether this tunnel is ever built depends on whether responsible people believe it can be built." And yes, Dr. Schwartz (may you Rest In Peace), the Chunnel has long since become a reality.
--p. 37: "We often hear that knowledge is power. But this statement is only a half-truth. Knowledge is only potential power. Knowledge is power only when put to use—and then only when the use made of it is constructive."
"Einstein taught us a big lesson. He felt it was more important to use your mind to think than to use it as a warehouse for facts." [author's original emphasis]
--p. 39: "Ask yourself, 'Am I using my mental ability to make history, or am I using it merely to record history made by others?'" Wow, powerful stuff right there!!
--p. 50: "Jot that down in your success rule book right now. Action cures fear." [author's original emphasis]
--p. 131: "Pay twice as much and buy half as many." (Regarding wardrobe)
--p. 154: "Let’s face it. Some folks, being jealous, want to make you feel embarrassed because you want to move upward.....It happens in the military service when a clique of negative-minded individuals poke fun at and try to humiliate the young soldier who wants to go to officers’ school.....You’ve seen it happen time and again in high schools when a group of lunkheads deride a classmate who has the good sense to make the most of his educational opportunities and come out with high grades. Sometimes—and all too sadly often—the bright student is jeered at until he reaches the conclusion that it isn’t smart to be intelligent." I can relate from personal experience!
--p. 165: "Go first class in everything you do. You can’t afford to go any other way." Life's too short to live it as a cheapo!
--p. 182: "People like to be called by name. It gives everyone a boost to be addressed by name. Two special things you must remember. Pronounce the name correctly, and spell it correctly. If you mispronounce or misspell someone’s name, that person feels that you feel he is unimportant." (Similar to what Dale Carnegie teaches in "How to Win Friends and Influence People"). Christian D. Orr on

How To Fail At Almost Everything And Still Win Big: Kind Of The Story Of My Life

Author: Scott Adams

256 pages

published: 2013

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Scott Adams, the creator of the long-running syndicated comic strip, Dilbert, narrates his life story in this engaging book. He explains how he failed at almost everything he set out do, but learned valuable lessons with every attempt. Filled with Adams’ trademark humor, this book provides insights on creating a satisfying life — and they aren’t what you might expect. The book outlines how to use systems instead of goals to increase your odds of success.This is probably one of the most entertaining business books to read. It provides not only comic relief, but solid advice on getting up after failure, acquiring new skills, and managing energy to achieve great things.

Blasting clichéd career advice, the contrarian pundit and creator

of Dilbert recounts the humorous ups and downs of his career, revealing the outsized role of luck in our lives and how best to play the system.

Scott Adams has likely failed at more things than anyone you've ever met or anyone you've even heard of. So how did he go from hapless office worker and serial failure to the creator of Dilbert, one of the world's most famous syndicated comic strips, in just a few years? In How to Fail at Almost Everything and Still Win Big, Adams shares the game plan he's followed since he was a teen: invite failure in, embrace it, then pick its pocket.

No career guide can offer advice that works for everyone. As Adams explains, your best bet is to study the ways of others who made it big and try to glean some tricks and strategies that make sense for you. Adams pulls back the covers on his own unusual life and shares how he turned one failure after another--including his corporate career, his inventions, his investments, and his two restaurants--into something good and lasting. There's a lot to learn from his personal story, and a lot of entertainment along the way. Adams discovered some unlikely truths that helped to propel him forward. For instance:

- Goals are for losers. Systems are for winners.
- "Passion" is bull. What you need is personal energy.
- A combination of mediocre skills can make you surprisingly valuable.
- You can manage your odds in a way that makes you look lucky to others.

Adams hopes you can laugh at his failures while discovering some unique and helpful ideas on your own path to personal victory. As he writes: "This is a story of one person's unlikely success within the context of scores of embarrassing failures. Was my eventual success primarily a result of talent, luck, hard work, or an accidental just-right balance of each? All I know for sure is that I pursued a conscious strategy of managing my opportunities in a way that would make it easier for luck to find me."

This is not an advice book. If you’re ever taken advice from a cartoonist, there’s a good chance it didn’t end well. For starters, it’s hard to know when a cartoonist is being serious and when he or she is constructing an elaborate practical joke. I’ve crafted pranks that spanned years, sometimes when no one was in on the joke but me.   
On top of that, I’m getting paid to write this book, and we all know that money distorts truth like a hippo in a thong. And let’s not forget I’m a stranger to most of you. It’s never a good idea to trust strangers.
I’m also not an expert at anything, including my own job. I draw like an inebriated howler monkey and my writing style falls somewhere between baffling and sophomoric. It’s an ongoing mystery to me why I keep getting paid.
Most advice-like books take the view that the author is an omnipotent source of knowledge and the reader is an empty vessel of dysfunction. I approach this book with a more realistic humility. For starters, anyone who reads this sort of book is likely to be brighter than the average citizen, and, in far too many cases, brighter than me.   --This text refers to the hardcover edition.

5.0 out of 5 stars Advice from a Cartoonist

26 October 2016 - Published on

I read this book on the recommendation of a friend who is a life coach. She believes in a "systems approach" ranging from daily organization all the way to getting one's life priorities in order. The book was written as a casual life story with odds and ends thrown in. It wasn't one of those with a series of life-changing revelations about success, followed by a list of changes you MUST make, shifting to wondering where to begin, and ending with nagging disappointment at not reaching ANY of those big goals. Not only was it an easy, conversational read, but I was able to NAIL the results according to the point of the book.
As Adams says, you shouldn't take life advice from a cartoonist, but I did. I would enjoy reading more of his books as he is an interesting and outside-the-box thinker. Though it's not an earth-shattering-revelation tome, I give it 5 stars for ease and likeliness of success.

LMW on

5.0 out of 5 stars We are all moist robots. Program yourself accordingly.

29 June 2017 - Published on

I started following Scott Adams during the 2016 presidential campaign and found his analysis using the persuasion filter to predict Trump's win to be valuable and accurate. In support of Scott, I bought and read this book of his. Very glad I did.I think the most useful pieces of advice were the simplest to convey. Use systems, not goals, to improve your odds of success. Goals are for losers and will let you down after you've failed to reach them and after you've reached them. Learn something new because this doubles your chances of luck finding you. Figure out how much sleep you need and stick to it because that influences your energy and mood, which influences just about everything else. Perhaps the biggest concept pitched in the book is that we are moist robots who can program our energy and moods by changing our inputs from our surroundings.Yes, some of this is common sense, but much of it isn't.I found something I had in common with Scott prior to reading in that I don't buy junk food at the grocery store and keep plenty of healthy food around that I can binge on if I want to, with little downside. If you don't have the junk lying around, you won't waste precious energy resisting it or torturing yourself with guilt trips. That energy is better spent on something else.In any event, Scott's book is an inspirational story of how failures and a different view of reality can change your life. Well done, Scott. Jason Safdie on

Decisive: How To Make Better Choices in Life And Work

Authors Chip Heath & Dan Heath

316 pages

published: 2013 


Decisive is a decision-making guide thoroughly researched and brilliantly presented by Chip and Dan Heath.The authors argue that humans are prone to faulty decision making, due to the nature of our brains. This book will teach you how to eliminate biases and irrational thoughts from your process.

With the tools in this book, you can make smarter decisions and get better results in all areas of your life.

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We're overconfident. We seek out information that supports us and downplay 

information that doesn't. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn't fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star's ingenious decision-making trick to a CEO's disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don't overlook precious opportunities to change our course?Decisive is the Heath brothers' most powerful--and important--book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

4.0 out of 5 stars Strong evergreen advice on how to make better decisions amidst many, many stories.

15 January 2016 - Published on

Verified Purchase

The reason why you need to read a book on how to make better decisions is because, based on cognitive research, human beings are wired to make less-than-wise decisions.
Science has shown that the formulas our brains use to decide simplify things, but the mental shortcuts often are not in our best interests. Cognizant of this, the questions then becomes: How do we overcome these innate predilections and decide better? Decisive illustrates four specific strategies.
The four strategies are W.R.A.P.: Widen Your Options, Reality Test Your Assumptions, Attain Distance Before Deciding and Prepare to Be Wrong. The book proceeds linearly through W.R.A.P. and each section goes into detail about how a specific strategy can help you to decide better. Furthermore, within each section, sub-strategies are detailed that explain the critical building blocks you will need when deciding.
Also located throughout Decisive are ‘clinics’ that pose a question and invite you to apply what you’ve learned to a case study. For those who just want to get straight to the point, each chapter ends with a one-page summary of bullet points.
The only negative comment I have about this book is that it is told through many, many stories. Decisive is a non-fiction book but at times it feels like you are reading a fiction novel about a series of characters who had to navigate through tough scenarios. It’s understandable why the authors did this (because stories are memorable, impart knowledge and inspire to act), but it felt as if they went overboard at times. The hardcover is 300 pages and I would presume over 100 of those pages consist of the stories alone.
Decisive is the third book (Switch and Made to Stick) from Chip and Dan Heath that I have read and the sole reason why I bought Decisive is because of the others. All three books are insightful, practical, and have significant overlap, so whether you are a business leader, a chef, a or a Sunday school teacher, there will be something for you to learn and apply.
Essentially, reading all three will show you how to develop a lasting idea that people will believe in, care for, and take action on (Made to Stick); how to materialize that idea into transformative change (Switch); and how to navigate along the path you have chosen in your personal life and job (Decisive). Dr. C.H.E. Sadaphal on

#1 Personal Finance book of all time!

Translated into 51 Languages &Available in 109 Countries

Over 27 million copies sold worldwide!

#1 International Bestseller

Held The Top Spoas #1 New York Times Bestseller For Over 6 Years

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

Author: Robert T. Kiyosaki

336 pages

published:1st Edition 1997. Current Edition 2017

Rich Dad Poor Dad.jpg

Kiyosaki uses the stories of two influential figures in his early life to illustrate how some people create wealth, and others remain poor. In this classic business book, he pinpoints the thought patterns and beliefs that get in the way of financial success. These include lack of knowledge about investments, and the idea that employment is the only way to earn a living.Kiyosaki encourages parents to expose their children to the business world at a young age, as opposed to emphasizing school. He also looks at untapped opportunities in real estate investing while providing a guide on how to start and own businesses.Rich Dad Poor Dad is on many lists of top ten business books because it covers fundamentals of creating wealth that everyone can learn from. Regardless of your profession or age, Rich Dad Poor Dad can help you improve your financial status.

Robert T. Kiyosaki was inducted into Hall of Fame as one of that bookseller's Top 25 Authors.

April 2017 marks 20 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena.
It has since become the #1 Personal Finance book of all time... translated into dozens of languages and sold around the world.
Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.
20 Years... 20/20 Hindsight
In the 20th Anniversary Edition of this classic, Robert offers an update on what we’ve seen over the past 20 years related to money, investing, and the global economy. Sidebars throughout the book will take readers “fast forward” — from 1997 to today — as Robert assesses how the principles taught by his rich dad have stood the test of time.
In many ways, the messages of Rich Dad Poor Dad, messages that were criticized and challenged two decades ago, are more meaningful, relevant and important today than they were 20 years ago.
As always, readers can expect that Robert will be candid, insightful... and continue to rock more than a few boats in his retrospective.
Will there be a few surprises? Count on it.
Rich Dad Poor Dad...
• Explodes the myth that you need to earn a high income to become rich
• Challenges the belief that your house is an asset
• Shows parents why they can't rely on the school system to teach their kids about money
• Defines once and for all an asset and a liability
• Teaches you what to teach your kids about money for their future financial success.

Robert Kiyosaki, author of Rich Dad Poor Dad - the international runaway bestseller that has held a top spot on the New York Times bestsellers list for over six years - is an investor, entrepreneur and educator whose perspectives on money and investing fly in the face of conventional wisdom. He has, virtually single-handedly, challenged and changed the way tens of millions, around the world, think about money.In communicating his point of view on why 'old' advice - get a good job, save money, get out of debt, invest for the long term, and diversify - is 'bad' (both obsolete and flawed) advice, Robert has earned a reputation for straight talk, irreverence and courage.Rich Dad Poor Dad ranks as the longest-running bestseller on all four of the lists that report to Publisher's Weekly - The New York Times, Business Week, The Wall Street Journal and USA Today - and was named "USA Today's #1 Money Book" two years in a row. It is the third longest-running 'how-to' best seller of all time.Translated into 51 languages and available in 109 countries, the Rich Dad series has sold over 27 million copies worldwide and has dominated best sellers lists across Asia, Australia, South America, Mexico and Europe. In 2005, Robert was inducted into Hall of Fame as one of that bookseller's Top 25 Authors. There are currently 26 books in the Rich Dad series.In 2006 Robert teamed up with Donald Trump to co-author Why We Want You To Be Rich - Two Men - One Message. It debuted at #1 on The New York Times bestsellers list.Robert writes a bi-weekly column - 'Why the Rich Are Getting Richer' - for Yahoo! Finance and a monthly column titled 'Rich Returns' for Entrepreneur magazine.Prior to writing Rich Dad Poor Dad, Robert created the educational board game CASHFLOW 101 to teach individuals the financial and investment strategies that his rich dad spent years teaching him. It was those same strategies that allowed Robert to retire at age 47.Today there are more that 2,100 CASHFLOW Clubs - game groups independent of the Rich Dad Company - in cities throughout the world.Born and raised in Hawaii, Robert Kiyosaki is a fourth-generation Japanese-American. After graduating from college in New York, Robert joined the Marine Corps and served in Vietnam as an officer and helicopter gunship pilot. Following the war, Robert went to work in sales for Xerox Corporation and, in 1977, started a company that brought the first nylon and Velcro 'surfer wallets' to market. He founded an international education company in 1985 that taught business and investing to tens of thousands of students throughout the world.  In 1994 Robert sold his business and, through his investments, was able to retire at the age of 47. During his short-lived retirement he wrote Rich Dad Poor Dad.

The 10X Rule: The Only Difference Between Success And Failure

Author:Grant Cardone

256 pages

published: 2011

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The 10X Rule by Grant Cardone is a motivational book that will steer you out of your comfort zone and into action. Cardone presents an argument that for extreme success, individuals have to do more and not settle for mediocrity.

The book teaches you how to go beyond the three degrees of action: no action, retreat, and common action. The fourth degree of action is the 10X rule — massive action to achieve massive results. hackthe

Achieve "Massive Action" results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degreeof action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams. 

The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clich s and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results. * Learn the "Estimation of Effort" calculation to ensure you exceed your targets * Make the Fourth Degree a way of life and defy mediocrity * Discover the time management myth * Get the exact reasons why people fail and others succeed * Know the exact formula to solve problems Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

2.0 out of 5 stars The Favorite Book of Your Least Favorite Salesperson

17 April 2018 - Published on

Work 8 hours a day? Come on man, you gotta 10x that and work 80 hours a day. Family, friends, scientists, anyone tell you that's impossible just ignore the haters because they're average and trying to hold you back from success.There are a lot of things to like in this book: don't be a victim, take responsibility for your own actions and future, work hard, be resilient, persist. Grant isn't afraid to tell you that success is going to take work and that it will be difficult, and those are the highlights of the book.The TL:DR of this book is this: the answer to every question in your life is to take "massive action." That's it. No matter the question, the answer is always massive action. And honestly, that works for Grant and his wife. They're on the same page with what their version of success looks like, and they will do anything it takes to get there.The real challenge is when discussing tradeoffs/compromises or these other things that Grant doesn't really believe in. Working 18 hours a day doesn't mean you're sacrificing your family, health, or spiritual life to Grant. He's just 10x'ing those things as well. How you ask? Just do it man. Be in it to win it. Time management? Grant doesn't believe in time management. Just massive action. Seriously, those are his answers for how to have it all in every area of life. The closest he gets to providing a tangible solution for success with his family is spending 1 hour in the morning grocery shopping with his daughter.m not being a "hater", I like Grant Cardone. The world needs Grant Cardones. They create great disruption and drive things forward, but the world also needs people to piece together the mess that is left in Grant's wake. He's a chaos generator, constantly creating "new problems." Again, not a bad thing -- but you need a lot of do-ers "middle-class", or average joes to make the whole machine work as well.I would use the analogy of a baseball lineup. Grant Cardone is a home run hitter. He's swinging for the fences, baby. Every at bat, every situation, he's swinging for the fences. You hit a lot of home runs this way, and you strike out a lot this way too. You need the egotistical home run hitter on your team. But you also need the base hitter, the base stealer, the sacrifice bunter. The cameras go to Grant, the home-run hitter. He's celebrated for his success and garners the attention. But what if the base hitter doesn't want that? What if he wants to do well, get on base consistently, but doesn't aspire to have the cameras in his face? Isn't that also success?Same for economics and the game of life. If everyone was a Grant Cardone we'd just have a bunch of self-absorbed chaos creators wreaking havoc everywhere they went. Again, this is something we need but becomes a recipe for disaster if we prescribe this solution for everyone.Overall, it's a great book if you'e in a funk and feeling sorry for yourself. It's likely that his tough love will motivate you enough to take some action. As far as being what he actually promises -- the answer to success in all areas of life -- it's pretty meh. Massive action is great thing, but the world is far more complex than having one answer be the answer for everything. J Berg on

#1 New York Times Bestseller

Outliers: The Story Of Success

Author: Malcolm Gladwell

309 pages

published: 2011


Amazon Bestseller Ranking:

#20 in Communication Guides

#32in Sociology

#37 in Business Careers

Malcolm Gladwell aims to cut through the myths of success by looking at not only traits but origin and environment of the highly successful. He handpicks high achievers and explains how their culture, background, and other factors made them who they are today.Gladwell uses the stories in this book to illustrate how the availability of opportunity is a large contributing factor to many people’s success. He also dispels the myth of natural talent by citing those considered to be geniuses in their fields. In most cases, 10,000 hours of practice led them to mastery. hackthe

Learn what sets high achievers apart--from Bill Gates to the Beatles--in this #1 bestseller from "a singular talent" (New York Times Book Review). In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.

5.0 out of 5 stars An important book

4 July 2017 - Published on

This is not just a good book. This is an important book. One of the first things I realized in reading this book by Malcolm Gladwell is that his position is diametrically opposite from that of Dr. Ben Carson, who through his campaign for the presidency stated that "poverty is a state of mind." Carson emphasized that despite all odds he was able to pull himself out of poverty and become a neurosurgeon and accomplish the things he did.
Gladwell's book states early that success doesn't happen in a vacuum. It isn't based on intelligence, but on a variety of factors, and he uses multiple examples to demonstrate that we as a nation could have many more successful people in our country if we were to accept that it takes a village to make successes out of our children. In fact, he shows that hard work and opportunity in almost all cases are more important than intelligence. One story tells of the Canadian hockey league and the fascinating statistic that the vast majority of all successful hockey players are born in January, February or March. Why? Because the cutoff date for signing children is January 1, and those born in the first three months have a distinct advantage in age, experience and size in relation to those they play against. That same cutoff date is used by other countries, such as the Czech Republic, for not only hockey but soccer as well, which means that children born in the later part of the year consistently are overlooked when it comes to team sports. It's a built-in bias. These biases are all around us, and determine who succeeds or fails, constantly. In addition, the bias of a culture has a significant effect on how well a student does. Gladwell talks about the belief that Asians are better at math, which he shows is because their languages are more number-friendly, leading children to count earlier, and which make math simpler. In addition, he shows the inherent tradition of hard work of southern China had resulted in a work ethic for their descendants that continues today. Many of the stories are supported with statistics. One of the most eye-opening to me was his observation of the impact on summer vacation. Statistics show that the amount that lower-, middle-, and upper-class students learn in elementary school each year isn't that significantly different. But when you compare what they learn or forget over summer vacation, there is a significant discrepancy. Upper-class parents keep their children busy with lessons and classes all summer, while in most situations lower and even middle-class students don't do much during the summer and often forget much of what they have learned the previous year. As the summers add up, the problem compounds. And so the difference between upper, middle and lower class widens.The book is significant, easy to read, and extremely thought provoking. I highly recommend it.  Glen Robinson on

The 80/20 Principle: The Secret to Achieving More with Less 

Amazon Bestseller Ranking:

#16 in Systems and Planning

#17 in Time Management Books

#27 in Personal Time Management

Author: Richard Koch

336 pages

published: 1999


Richard Koch demonstrates in this book that 80 percent of your output depends on 20 percent of the effort that you put in it.The 80/20 Principle explains how to determine where you spend your time and energy for maximum results. It can also help you identify the 20 percent of customers that contribute to 80 percent of your profits By focussing on quality over quantity, The 80/20 Principle has the potential to skyrocket your productivity in all areas of life. Not only can you stop chasing after customers that won’t help your business, but you can stop wasting time on activities that don’t get results.This principle has been crucial to my success and the success of Hack the Entrepreneur. For example, over the past few 

months, we've begun to focus on SEO and getting our articles on the first page of Google. This focused effort has increased our traffic by 223% in just three months!

Be more effective with less effort by learning how to identify and leverage the 80/20 principle: that 80 percent of all our results in business and in life stem from a mere 20 percent of our efforts.The 80/20 principle is one of the great secrets of highly effective people and organizations.Did you know, for example, that 20 percent of customers account for 80 percent of revenues? That 20 percent of our time accounts for 80 percent of the work we accomplish? The 80/20 Principle shows how we can achieve much more with much less effort, time, and resources, simply by identifying and focusing our efforts on the 20 percent that really counts. Although the 80/20 principle has long influenced today's business world, author Richard Koch reveals how the principle works and shows how we can use it in a systematic and practical way to vastly increase our effectiveness, and improve our careers and our companies.The unspoken corollary to the 80/20 principle is that little of what we spend our time on actually counts. But by concentrating on those things that do, we can unlock the enormous potential of the magic 20 percent, and transform our effectiveness in our jobs, our careers, our businesses, and our lives.

"The 80/20 Principle can and should be used by every intelligent person in their daily life...It can multiply the profitability of corporations and the effectiveness of any organization. It even holds the key to raising the quality and quantity of public services while cutting their cost... The 80/20 Principle asserts that a minority of causes, inputs, or effort usually lead to a majority of the results, outputs, or rewards. Taken literally, for example, 80 percent of what you achieve in your job comes from 20 percent of the time spent. Thus for all practical purposes, four fifths of the effort--a dominant part of it--is largely irrelevant."To learn how you can tap the hidden potential of the 80/20 principle in your life, read Richard Koch's exciting new book.

5.0 out of 5 stars One of the best books I’ve ever read

Reviewed in the United States on August 4, 2018

Verified Purchase

This is the essential “go–to” book for our time–scarce, success–driven world. The 80/20 principle of Vilfredo Pareto is actually an old idea that is has become much in vogue recently with books published like “The Four Hour Workweek”. The idea is that efficiency—and success—in all areas of life can be boiled down to that essential 20% of “inputs” that makes the remaining 80% of “inputs” (people we associate with; stuff we sell; projects we do; anything that takes our time, effort or money) obsolete. Koch makes the case (rather exhaustively!) that the 80/20 principle can be applied to any area of one’s life or endeavors and that it inevitably improves things—often dramatically.
The structure of the book is not ideal and can lead to cumbersome reading. The first half is an absolutely thorough (maybe too thorough?) analysis of every conceivable manifestation of 80/20 possible in one’s life. It’s a little too driven and one-dimensional, though I accept that the author believes it to be essential information to fully comprehending the subject matter. At the 50% juncture of the book, he kind of runs out of gas having exhausted every avenue of analysis and has to lard the rest of the book with other ideas, which, though interesting, are not enough to justify that much more copy. So, why still the 5-star review? In the second part of the book are several gems of knowledge so valuable that it justifies slogging through to the end. One such idea that blew my mind: the 40-Hour Workweek, 5 days a week, 40 year “typical” job that most people have nowadays has only existed for less than 200 years—a drop in the bucket in human history! (It is a byproduct of the factory schedule originating from the industrial revolution.) So, there is no reason people should assume that is the only option for employment or that such jobs will even continue to exist beyond the 200-year mark! We had all better be finding ways to succeed more with less…
Buy this book, read it ALL, and start following its principles.

5.0 out of 5 stars One of the best books I’ve ever read

Reviewed in the United States on August 4, 2018

This is the essential “go–to” book for our time–scarce, success–driven world. The 80/20 principle of Vilfredo Pareto is actually an old idea that is has become much in vogue recently with books published like “The Four Hour Workweek”. The idea is that efficiency—and success—in all areas of life can be boiled down to that essential 20% of “inputs” that makes the remaining 80% of “inputs” (people we associate with; stuff we sell; projects we do; anything that takes our time, effort or money) obsolete. Koch makes the case (rather exhaustively!) that the 80/20 principle can be applied to any area of one’s life or endeavors and that it inevitably improves things—often dramatically.The structure of the book is not ideal and can lead to cumbersome reading. The first half is an absolutely thorough (maybe too thorough?) analysis of every conceivable manifestation of 80/20 possible in one’s life. It’s a little too driven and one-dimensional, though I accept that the author believes it to be essential information to fully comprehending the subject matter. At the 50% juncture of the book, he kind of runs out of gas having exhausted every avenue of analysis and has to lard the rest of the book with other ideas, which, though interesting, are not enough to justify that much more copy. So, why still the 5-star review? In the second part of the book are several gems of knowledge so valuable that it justifies slogging through to the end. One such idea that blew my mind: the 40-Hour Workweek, 5 days a week, 40 year “typical” job that most people have nowadays has only existed for less than 200 years—a drop in the bucket in human history! (It is a byproduct of the factory schedule originating from the industrial revolution.) So, there is no reason people should assume that is the only option for employment or that such jobs will even continue to exist beyond the 200-year mark! We had all better be finding ways to succeed more with lessBuy this book, read it ALL, and start following its principles.  Bonnie Hoke-Scedrov on

How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets

Author:Felix Dennis 

320 pages

published: 2008

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Amazon Bestseller Ranking:

#2  in Classic Roman Literature

#3 in Clssic Greek Literature

#6 in Ancient Roman Biographies

IIt is one thing to run a successful business and another to create lasting wealth. Felix Dennis understands the difference between the two and explains it in this book.

The lessons outlined in How to Get Rich came from Dennis’ personal experiences, both successes, and failures. He tears down the concept of humility and considers public failure to be a sign of growth and not humiliation. He also believes that the ability to make money can be learned, regardless of circumstance, and that anyone can learn to do it.


Dennis isn't selling snake oil, investment tips, or motivational claptrap. He merely wants to help people embrace 

entrepreneurship, and to share lessons he learned the hard way. He reveals, for example, why a regular paycheck is like crack cocaine; why great ideas are vastly overrated; and why "ownership isn't the important thing, it's the only thing."

This is not your usual get-rich-quick manual. Though Dennis, a poet (When Jack Sued Jill: Nursery Rhymes for Modern Times) and the founder of a publishing empire (including Maxim magazine), wants to help the reader rank at least among the lesser rich (equal to a net worth of $30 million–$80 million by his definition), he isn't himself motivated by money. With his own fortune estimated at between $400 million and $900 million, he doesn't have to be. Instead, Dennis wants to demystify the money-getting process, and his straight-talking, honest advice makes a refreshing change in this oversaturated field. Using humorous examples from his own business life, Dennis's advice, from The Five Most Common Start-Up Errors to The Power of Focus, might sound like conventional fare, but delivered in his signature bawdy, British style, it's altogether more entertaining—and more practical. Dennis highlights the right strategies and mindset to get readers their millions, but he won't air-brush his story or soften the bitter truth along the way. As he says, when it comes to acquiring wealth, being a bit of a shit helps. (June).  Publishers Weekly

Imagine an audio with a thundering Charlton Heston–type voice imploring all listeners to fear nothing and no one. That’s the essence of British poet (A Glass Half Full, 2002, and Lone Wolf, 2004) and magazine publisher Dennis’ advice on getting—and staying—rich. Inspirational to the nth degree, Dennis launches his entertaining and anecdote-filled memoir-narrative with a definition of rich, from two tables showing the comfortable poor to the superrich in wealth, either measured by cash in hand/quickly realizable assets or wealth in true net worth. ($2.4 million, in the latter category, by the way, classifies you as the comfortable poor.) He then deliberately destroys every getting-rich myth extant. There is no great idea (witness Ray Kroc and the founding of McDonald’s). And there is no luck or accident in accumulating wealth—just plain hard work and smarts. His other rules? Focus, sell before you need to, and hire talent smarter than you (among others). Common sense abounds, as do stories and snippets of T. S. Eliot, Samuel Beckett, and others, befitting a poet and a self-made man. --Barbara Jacobs --This text refers to an alternate kindle_edition edition.    Booklist

Meditations (Dover Thrift Editions) Reprint Edition

Author: Marcus Aurelius

112 pages

published: 1997


This book is a collection of thoughts from one of the world’s most influential philosophers, Roman emperor Marcus Aurelius. The teachings in the book are profound but they offer simple and practical ways to live with purpose.

Aurelius wrote about how to be selfless, let go of unnecessary emotions, and focus on what truly matters in life

One of the world's most famous and influential books, Meditations, by the Roman emperor Marcus Aurelius (A.D. 121–180), incorporates the stoic precepts he used to cope with his life as a warrior and administrator of an empire. Ascending to the imperial throne in A.D. 161, Aurelius found his reign beset by natural disasters and war. In the wake of these challenges, he set down a series of private reflections, outlining a philosophy of commitment to virtue above pleasure and tranquility above happiness.
Reflecting the emperor's own noble and self-sacrificing code of 

conduct, this eloquent and moving work draws and enriches the tradition of Stoicism, which stressed the search for inner peace and ethical certainty in an apparently chaotic world. Serenity was to be achieved by emulating in one's personal conduct the underlying orderliness and lawfulness of nature. And in the face of inevitable pain, loss, and death — the suffering at the core of life — Aurelius counsels stoic detachment from the things that are beyond one's control and a focus on one's own will and perception.Presented here in a specially modernized version of the classic George Long translation, this updated and revised edition is easily accessible to contemporary readers. It not only provides a fascinating glimpse into the mind and personality of a highly principled Roman of the second century but also offers today's readers a practical and inspirational guide to the challenges of everyday life.

Managing Oneself: The Key to Success

Author: Peter F. Drucker

128 pages


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In this book, Peter F. Drucker tears down the idea that we can be anything we want to be. Instead, he advises self-awareness. He introduces a series of questions to develop a thorough understanding of yourself. The process is designed to help you discover your values, as well as how you work, learn, and relate to others.Drucker explains how to use this knowledge to make your greatest contribution and achieve success. When you can effectively communicate what you need, you can create the perfect conditions to produce your best work. And when you recognize the importance of working to individual strengths and weaknesses, your relationships can dramatically improve.

Peter Drucker is widely regarded as the father of modern management, offering penetrating insights into business that still resonate today. But Drucker also offers deep wisdom on how to manage our personal lives and how to become more effective 

leaders. In these two classic articles from Harvard Business Review, Drucker reveals the keys to becoming your own chief executive officer as well as a better leader of others. "Managing Oneself" identifies the probing questions you need to ask to gain the insights essential for taking charge of your career, while "What Makes an Effective Executive" outlines the key behaviors you must adopt in order to lead. Together, they chart a powerful course to help you carve out your place in the world.

About the Author

Peter F. Drucker (1909–2005) is one of the best-known and most widely influential thinkers on the subject of management theory and practice, and his writings contributed to the philosophical and practical foundations of the modern corporation.

Often described as "the father of modern management theory," Drucker explored how people are organized across the business, government, and nonprofit sectors of society; he predicted many of the major business developments of the late twentieth century, including privatization and decentralization, the rise of Japan to economic world power, the critical importance of marketing, and the emergence of the information society with its implicit necessity of lifelong learning. In 1959, Drucker coined the term "knowledge worker" and in his later life considered knowledge-worker productivity to be the next frontier of management.

Peter Drucker died on November 11, 2005, in Claremont, California. He had four children and six grandchildren.

#1 NewYork Times Bestseller

The 48 Laws of Power

Author: Robert Greene

452 pages 

published: 2000

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If there is a book that will push you beyond average into an ambitious state, this is it. Robert Greene takes a hard-hitting approach in explaining human nature and individual power.

The book focuses on discovering and leveraging your personality and character traits. It defies the assumption that certain personalities are more powerful than others. Instead, the book teaches how to access power, regardless of your nature.This book will change the way you perceive powerful people. Once you know their secrets, you can help you guard your mind against manipulation.

IAmoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature.

In the book that People magazine proclaimed “beguiling” and fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum.Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.nd“

“Machiavelli has a new rival. And Sun Tzu had better watch his back. Greene . . . has put together a checklist of ambitious behavior. Just reading the table of contents is enough to stir a little corner-office lust.”New York magazine
“Beguiling . . . literate . . . fascinating. A wry primer for people who desperately want to be on top.”People magazine
An heir to Machiavelli’s Prince . . . gentler souls will find this book frightening, those whose moral compass is oriented solely to power will have a perfect vade mecum.” —Publishers Weekly
“Satisfyingly dense and . . . literary, with fantastic examples of genius power-game players. It’s The Rules meets In Pursuit of Wow! with a degree in comparative literature.”Allure

I am Keats: Escape Your Mind and Free Your Self

Author : Tom  Asacker

156 pages

published: 2016

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This mind-expanding book offers a refreshing take on self-improvement. Tom Asacker looks at how we perceive reality, engage in harmful self-talk, and limit ourselves unnecessarily.

Asacker uses simple language to describe the powerful illusions created by our thinking and experiences. He explains how to think more independently and stop doing what others think we should do.

The book is packed with inspirational quotes and will help you break free of limiting thought patterns.

Often referred to as "the thinking person's self-help book," I am Keats is unlike anything you've ever read.

Both a psychologically attuned philosophy and an impassioned manifesto on life, this mind-opening book will inspire you to liberate your spirit and seize the potential of your life.

"Indescribable." Seth Godin, author of What to Do When It's Your Turn

confined in mental prisons of our own creation,” declares Tom

Asacker as he begins his extraordinary book. He goes on to assert that the locks to our cells are the delusional stories we tell ourselves.

“We make them up—or others make them up for us—and eventually we come to believe them. We call those inherited and learned accounts of life, ‘reality.’”

And it’s that reality that keeps so many of us from living an authentic life and doing what we truly long to do.

In this simple, personal and profound book, Asacker rejects the everyday, traditional ideas of reality and the “quick-fix” formulas for success and happiness.

Instead, he pulls back the curtain to reveal the powerful cultural illusions that control your mind and heart, and shows you how to find faith in your true self and return to your own common sense.

About the Author

Tom Asacker is often described as a creative force, albeit a wayward one. He is an artist, writer, inventor, and philosopher. He writes, teaches, and speaks about radically new practices and ideas for success in times of uncertainty and change.

text and edit me. It's easy.

What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World 

Author: Tina Seelig

208 pages

published: 2009

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Making the transition from school to a career without guidance can be a challenging experience. However, in this book Tina Seelig helps navigate these uncertain waters.

As an entrepreneur, neuroscientist, and director of a popular entrepreneurship program at Stanford, Seelig offers a broad and inspiring perspective. She writes with honesty and humor about what it takes to become successful, how to overcome failure, and how to turn adversity into opportunity.

A revised and updated edition of the international bestseller

Inspiring readers all over the globe to reimagine their future, this revised and updated edition of What I Wish I Knew When I Was 20 features new material to complement the classic text.

Major life transitions such as leaving the protected environment of school or starting a new career can be daunting. It is scary to face a wall of choices, knowing that no one is going to tell us if we make the

right decision. There is no clearly delineated path or recipe for success. Even figuring out how and where to start can be a challenge.

As head of the Stanford Technology Ventures Program, Tina Seelig’s job is to guide her students as they make the difficult transition from the academic environment to the professional world—providing tangible skills and insights that will last a lifetime. Seelig is a wildly popular and award-winning teacher and in What I Wish I Knew When I Was 20 she shares with us what she offers her students –provocative stories, inspiring advice, and a big dose of humility and humor.
These pages are filled with captivating examples, from the classroom to the boardroom, of individuals defying expectations, challenging assumptions, and achieving unprecedented success. Seelig throws out the old rules and provides a new model for reaching our potential.  We discover how to have a healthy disregard for the impossible; how to recover from failure; and how most problems are remarkable opportunities in disguise.
What I Wish I Knew When I Was Twenty is a much-needed book for everyone looking to make their mark in the world.

Seelig, executive director of the entrepreneurship center at Stanford's School of Engineering, presents a thoughtful, concise set of observations for those making the unsteady transition to adulthood. While the majority of her advice is intended for would-be entrepreneurs, her accessible lessons should come in handy for those in any field, as well as those still trying to decide on a field. Culled from her personal experience as an entrepreneur and teacher, as well as the stories of entrepreneurs and students she knows, Seelig avoids (and at times dissects) cliché and provides informative discussion throughout, despite a narrower focus than readers might expect. A chapter on acknowledging, learning from, and even seeking out failure ("Fail fast and frequently") provides valuable advice and comfort for the fearful, including Seelig's own "failure resumé" (broken into professional, academic and personal failures). The chapter titled "Don't listen to career advice" helps readers avoid the pitfalls of oft-heard, wrong-headed maxims like "follow your passions" and "stick to the plan." Readers will either be relieved or frustrated that Seelig doesn't provide any numbered steps, bullet-pointed recaps or self-assessment quizzes, but she makes the most of her knowledge and authority with a friendly, efficient voice. Publishers Weekly

“Tina Seelig is one of the most creative and inspiring teachers at Stanford. Her book ought to be required reading. I wish I had read it when I was 20... and again at 50.” (Robert Sutton, Stanford University Professor and author The No-Asshole Rule)
“Anybody who wants to live an entrepreneurial life filled with purpose and passion needs to read this book. It’s chockfull of practical tools and tips to bring out the best in each of us.” (Steve Case, Chairman of Revolution and The Case Foundation, and co-founder of AOL)
“Forget 20--This is the kind of stuff I wish I knew now... Tina is doing us all a big favor by giving us a roadmap to life!” (Guy Kawasaki, co-founder of Alltop and author of Reality Check)
Tina is the most inspirational creativity voice I know. Her book is much better than a whack on the side of your head. It’s a whack on the side of your soul!” (Geoffrey Moore, Author, Crossing the Chasm, Dealing with Darwin)
Few people have done as much to champion innovative thinking as Tina Seelig. The principles in her book will surely spark new ideas. It is a must-read for the next generation of entrepreneurs and seasoned veterans alike.” (David Kelley, Founder IDEO)
Wise, witty and packed with stories of those who are making a difference and some who are making a fortune...The only trouble is that you will need two dozen copies to give to everyone.” (Patricia Ryan Madson, author of Improv Wisdom: Don't Prepare, Just Show Up)
“This is a great guide to moving in more exciting, creative, and fulfilling directions, written by a person who is an expert at doing so. But if Tina Seelig had known any more when she was 20, the world probably could not now contain her. “ (Jim Adams, Author, Conceptual Blockbusting)
Seelig is a sharp observer and a gentle and thoughtful writer. Recollections of her own circuitous career path, along with observations of behavior of friends, family, students and colleagues are fertile ground for her. (Miami Herald)
“True, it’s written by a woman (a Stanford University professor, no less), but this ‘crash course in making your way in the world’ is full of realistic tips that help put things into perspective.” (Sacramento Bee)
“It’s almost impossible to read the first line of Tina Seelig’s book and not grab pen and paper to jot down a river of pent-up ideas and possibilities . . . A galvanizing document, [it] gives us -- more than anything else -- permission to develop our dreams.” (Santa Cruz Sentinel)

The Secret to Success: When You Want to Succeed as Bad as You Want to Breathe

Author: Eric Thomas

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If you think success is out of reach for you, Eric Thomas wants to prove you wrong. In this inspiring story, Thomas recounts his story of dropping out of high school, becoming homeless, and overcoming challenges to build a successful career and personal life.

The book speaks directly to young people facing adversity in their lives. It emphasizes the importance of surrounding yourself with people who motivate you to be better and maintaining a positive mindset.

DETAILS Renown speaker, educator, author, activist and minister, Eric Thomas is rising to national prominence by delivering a high energy message that tells youth through first hand experience how to live up to their full potential and greatness and by breaking the cycles of crime, hopelessness and despair that many face daily. Known for his engagingly personal approach, his messages are both dynamic & inspiring. When coupled with his own Cycle-Breaking experience his blunt essays on reality and remarkable ability to reach even the most jaded of minds, has

helped thousands of youth nationwide become peak performers academically, spiritually and personally. Eric has electrified audiences ranging from Fortune 500 companies to urban educators, collegiate athletic programs and inner-city youth development agencies with the message of his own life's struggles and the principles, insights and strategies he used to overcome them. Eric is no stranger to the ills that plague our communities as he was born in Chicago, IL and raised on the streets of Detroit, MI. His childhood and adolescent years were difficult, and his life struggles and personal identity issues were intensified because like so many, he did not establish a relationship with his biological father until his early thirties. Handwritten autograph by Eric Thomas himself!

Eric Thomas is a loving father to his two children Jalin and Jada, and devout husband to wife DeDe of 24 years. A critically acclaimed author, world-renowned speaker, educator, pastor, and Audie Awards Finalist, ET as he is better known, has taken the world by storm with his creative style and high-energy messages. His words have already impacted millions of people in several hundred countries across the planet! His recent tours in Australia, London, and Africa have truly transformed him into a global phenomenon!
Drawing from his own personal experiences dealing with homelessness, not knowing his biological father, scholastic struggles, and various other obstacles, ET allows his life to be an "open book" from which radiates dynamic and inspiring messages that many people across all barriers relate to.
Not letting his scholastic struggles stop his growth, after 12 years, ET received his Bachelor's degree and in 2005, a Master's Degree from Michigan State University. Having already blazed a trail of community service initiatives such as his award nominated GED program, his critically acclaimed non-profit, Break the Cycle I Dare You, and a multitude of other educational and ministerial endeavors, Michigan State University is where he continued to pursue his passion to remedy the effects of adverse societal influences by developing the Advantage Program, an undergraduate retention program targeting high-risk college students. It is from
this platform that he initiated International Urban Education Consultants, a non-
profit committed to finding solutions to close the achievement gap in urban schools through goal framing and helping students to reform their perception of learning.
ET is currently a dissertation away from receiving his PhD in Education Administration. As a consultant of Michigan State University, ET is the epitome of hustle, drive, determination, and success and when coupled with a vision, millions of others have been able to unlock the secrets revealed in his award nominated autobiography, The Secret to Success, which has scaled the social media charts with over 50 million hits. Trailing closely behind his hit premiere release is his sophomore project, Greatness Is Upon You. Both titles can be found on the label of his publishing company, Eric Thomas and Associates Publications.
As CEO of his Consulting Firm, ETA LLC., Eric has led his team through the doors of dozens of Fortune 500 companies and other reputable organizations such as General Electric, Quicken Loans, AT&T, Nike, Under Armour, New Balance and UPS. He has also consulted for major Universities, sports teams, and affiliates such as the MLB, NBA, NFL, the University of Michigan, Duke, North Carolina, and dozens With Eric's persistence of higher education, along with the knowledge of life's pains, he truly is a living testament that "When you want to succeed as bad as you want to breathe, then you'll be successful."

Choose Yourself, Be Happy, Make Millions, Live The Dream

Author: James Altucher

270 pages

published: 2013

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In a world where traditional sources of security, like stable employment and government safety nets, are increasingly unreliable, it’s hard to know where to turn. James Altucher takes on the challenge in this bold and motivating book. He uses his personal story of destruction and regrowth as a lesson in self-care and self-reliance.The book explains how the economy has changed, making it increasingly necessary and possible to create your own opportunities. Altucher writes about the importance of putting yourself first, not to be selfish, but as the only way to achieve health, happiness, and financial success.

The world is changing. Markets have crashed. Jobs have disappeared. Industries have been disrupted and are being remade before our eyes. Everything we aspired to for "security," everything we thought was "safe," no longer is: College. Employment. Retirement. Government. It s all crumbling down. In every part of society, the middlemen are being pushed out of the picture. No longer is someone coming to hire you, to invest in your company, to sign you, to pick you. It s on you to make the most i

important decision in your life: Choose Yourself. New tools and economic forces have emerged to make it possible for individuals to create art, make millions of dollars and change the world without "help." More and more opportunities are rising out of the ashes of the broken system to generate real inward success (personal happiness and health) and outward success (fulfilling work and wealth). This book will teach you to do just that. With dozens of case studies, interviews and examples including the author, investor and entrepreneur James Altucher s own heartbreaking and inspiring story Choose Yourself illuminates your personal path to building a bright, new world out of the wreckage of the old.

About the author: James Altucher is a successful entrepreneur, chess master, investor and writer. He has started and run more than 20 companies, and sold several of those businesses for large exits. He has also run venture capital funds, hedge funds, angel funds, and currently sits on the boards of several companies. His writing has appeared in most major national media outlets (Wall Street Journal, ABC, Financial Times, Tech Crunch, Forbes, CNBC, etc). His blog has attracted more than 10 million readers since its launch in 2010. This is his 11th book.

What I like about James and his book is you can tell he came from a roller coaster. He chose his own path to success without knowing the outcome. And what happens to him later - well... - (Dick Costolo, CEO of Twitter) Altucher has turned his misfortune into a source of wisdom and comfort for the despondent. - (Business Week) James Altucher is scary smart - (Steven Dubner, author of Freakonomics) James Altucher is the best blogger of our generation. - (Timothy Sykes, The Rebel Millionaire) We are beginning to build a massive amount of respect for James Altucher due to his willingness to say things that will get him absolutely pilloried by the masses. - (Business Insider) James is one of the most successful and content people I know. - (Machael Lazerow, founder of Buddy Media and If you need to see an example of vulnerability done well, just read the work of James Altucher. - (Search Engine Journal) --Various

5.0 out of 5 stars Much more helpful than I cynically anticipated

Reviewed in the United States on January 26, 2017

You can read this book in one or two settings. The pieces of advice I have taken with me are some of the 'do this once every day' things and writing down 10 ideas every day. I absolutely love writing ideas down now, and I had a lot more in me than I thought previously, it really does become a much easier task once you've made your brain "sweat" like Altucher suggests. That, and I have implemented doing my best to not eat anything after dinner, so my digestion doesn't mess with my sleep. Whether or not my sleep has changed, I cannot say, but I like imposing the discipline of cutting myself from food after a certain time.
Overall, I appreciate this book. It came at a good time. I had just previously read a "self-help" book that was just atrociously written and incomprehensible. It was a wonderful pick-me-up to read a book that is plain as the light of day. There are a lot of actionable items, do yourself a favor and highlight and bookmark the bits that you want to work on. My wife and I now hug every morning before she goes to work for a boost of oxytocin. I'm glad he wrote that section, because as simple and obvious as it is, I had never heard anything about increasing your oxytocin before.  Richmond on

Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain

Author: Peter Shankman

256b pages

published: 2017

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Having a hyperactive brain is often seen as a disadvantage since attention deficit makes it very difficult to focus and be productive. In this book, Peter Shankman reveals the hidden advantages of the ADHD brain, and how to use them for good in life and business.

Shankman describes how he achieved success in his life and career not in spite of, but because of his ADHD brain. The book continuously calls ADHD a gift — if you or someone close to you has an ADHD diagnosis, this book is a must-read. It will not only inspire you but provide practical ways to unleash the potential of a fast-moving brain. Since many entrepreneurs suffer from distracted minds, Faster Than Normal is high on my list of self-improvement and great business books.



Peter Shankman is a busy guy -- a media entrepreneur who runs several businesses, gives keynote speeches around the world, hosts a popular podcast, runs marathons and Iron Mans, is a 

licensed skydiver, dabbles in angel investing, and is loving father to his young daughter. Simply put, he always seems to have more than 24 hours in a day. How does he do it? Peter attributes his unusually high energy level and extreme productivity to his ADHD. In Faster Than Normal, Shankman shares his hard-won insights and daily hacks for making ADHD a secret weapon for living a full and deeply satisfying life. Both inspiring and practical, the book presents life rules, best practices, and simple but powerful ways to:Harness your creative energy to generate and execute your ideasDirect your hyperfocus to get things done Identify your pitfalls--and avoid themStreamline your daily routine to eliminate distractionsUse apps and other tech innovations to free up your time and energyFilled with ingenious hacks and supportive self-care advice, this is the positive, practical book the ADHD community has long needed - and is also an invaluable handbook for anyone who's sick of feeling overwhelmed and wants to drive their faster-than-normal brain at maximum speed...without crashing.t and edit me. It's easy. amazon/com

"Peter is a pioneer, an adventurer, an inventor and a seer. His advice is the best kind of advice.  It is advice learned in the trenches, in the arena, on the fields of life."
--Edward Hallowell, MD, from the Foreword, bestselling author of Driven to Distraction
“Peter Shankman is living proof that living outside the bell-shaped curve, combined with a drive to succeed, can produce amazing results.”
--Jordan D. Metzl, MD, author of The Exercise Cure
 “While ADHD may be considered a ‘deficit’ to some, Shankman positions it as an attribute within the context of our immediate future. ADHD is a unique gift of creative synthesis that makes sense only inside of the complex digital networks and hyper-stimulation that now defines us.”  
--Amanda Steinberg, CEO, Worth Financial and author of Worth It

It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book

Author:Paul Arden

128 pages

published: 2003

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Paul Arden explains why it is possible to achieve anything you set your mind to in this brilliantly packaged motivational book. Because he spent many years as a top advertising executive, Arden’s book is full of surprisingly practical marketing wisdom.

This beautifully designed and short book makes a big impact, using quotes, humor, and quick hits of inspiration. If you are looking for a source of encouragement, motivation, and hope, this book is for

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the

world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must!

Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.

"Talented but timid? This noted ad-man is here to tell you that ambition, not just mere ability, is the key to success in his world... Arden is punchy and memorable about failing better next time."—i-D

"Saatchi & Saatchi creative legend-turned-director Paul Arden has committed his considerable wit and creative thinking to paper in a handy-sized book on how to succeed. Not just in advertising but in business generally. Far from being one of those excruciating self-help guides favored by buttoned-down businessmen, It's Not How Good You Are, It's How Good You Want To Be is a startlingly refreshing, unputdownable collection of thought-provoking pearls of wisdom."Shots

"Chapters such as It's Right to be Wrong, Have you Noticed How the Cleverest People at School Are Not Those Who Make It In Life? and Do Not Seek Praise, Seek Criticism are accompanied by an entertaining collection of photos and illustrations. Get it and you'll never think the same way again."—Shots

The former creative director of Saatchi & Saatchi teaches readers how to smash down life's impossible barriers using a fresh combination of wit, smart thinking, and horrific mistakes. Outrageously genius."—The Good Book Guide

"...A wonderful book by one of the most brilliant men I have ever met... I met him when he worked as creative director at Saatchi & Saatchi and he was simply inspirational - as is this practical, unpretentious little book."—Amanda Platell

"...Deliciously rich paperback..."Chicago Sun-Time

"British adman Paul Arden's semi-parodic study in self-help is as funny as it is provocative..."—Radar

"Who is this guy Arden anyway? Please forgive my enthusiasm this month for quoting Paul Arden extensively, but his wisdom has recently inspired me. Arden was the creative director of Saatchi & Saatchi from 1977-1992, and his tiny new book out in May, It's Not How Good You Are, It's How Good You Want to Be , packs a big punch. This magnificent little manifesto is for true creative types to read, savor and carry in their pocket. It should remind us all that nothing is impossible."—PAPER magazine

"I read this book regularly. It's like my little holy book that I skim through every now and then. It's about advertising and the workplace, but I find a lot of the content can be applied to just about anything."—Mozhdah Jamalzadah

"Essential reading for those who wish to live a more daring and creative life."—Chichester Observer

Whatever You Think, Think the Opposite

Author: Paul Arden

144 pages

published: 2006

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This book emphasizes the power of positive thinking, the cost of bad decisions. Former advertising executive Paul Arden’s philosophy is that our lives are the product of our thoughts. He urges stepping out of comfort zones and taking risks.The book is short, with striking design and photos throughout. If you are feeling stuck in life or you have made mistakes that threaten to end your business, this book is the antidote that you need.

The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be. 
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.

Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as "author of world's bestselling book," ably demonstrating one nugget of wisdom to be found in his latest: "Great people have great egos; maybe that's what makes them great." Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned "Take my advice with a grain of salt," or "Triumph for an advertising copywriter may be disaster for an accountant." Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf.
Publishers Weekly

About the Author

Paul Arden was an author and the Executive Creative Director of the prolific advertising agency Saatchi & Saatchi. He attended Beckenham Art College and worked for agencies such as Ogilvy & Mather and Doyle Dane Bernach before landing at Saatchi & Saatchi in 1979 as an art director. In his 14 years at the agency he developed major campaigns for British Airways, Toyota, Nivea, Fuji, and more. His three self-help books—It's Not How Good You Are, It's How Good You Want to Be; Whatever You Think, Think the Opposite; and God Explained in a Taxi Ride—focus on strategies for business and personal growth. He died in 2008.

The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators

Author: Chris Brogan

208 pages

published: 2014

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Chris Brogan rejects the idea that there is only one route to success. Instead, he will show you how your unique character and even your odd traits can lead to a successful business.

The book highlights ways of turning your passion into a viable business without conforming to expectations. There are more possibilities now than ever before, with the tools of the digital age at our disposal. If you are thinking of starting a business and feel undecided, this book is what you need.

Do you ever wonder where you fit in? Do you sometimes get that feeling that you have something much bigger to offer the universe, but then it fills you with fear and anxiety, so you think maybe I’ll just pay it safe? But what is safe? The factory job? The cubicle job?

Factories all over have been converted to open spaces for

startups. Skyscrapers have entire floors open for lease because the “same as everyone else” class of jobs have dried up. Many of us were raised to seek out a job that required us to fit in, to conform, to adapt until we fit the mold.

The Freaks Shall Inherit The Earth is a guide for the kind of person who wouldn’t normally pick up a business book.

The personal business revolution is upon us. Here’s your recipe book for starting your revolutionary business, including some of what you will learn:

  • How to be as weird as you want while providing a viable business structure to support it

  • What most people are missing from the basic frameworks of doing business

  • How to turn passions into businesses

  • How to build out the Digital Channel

  • What Kickstarter and Square mean for the future of business)

Take the plunge. Learn to fail and then win. Dare to do something that “everyone else” doesn’t. The Freaks Shall Inherit the Earth will help.
Bestselling author and successful entrepreneur Chris Brogan explains step-by-step how to build your business from the ground up, all without compromising the unique mindset and personal values that make you a freak in the first place

From the Author

Have you ever felt like you don't fit in? Have you had that feeling like "I really think business would work better if we treated it more like THIS?" Do you wish there was a better way to do what you think needs doing in the world? 

You're the freak I've been looking for. 

The premise is this: it's a book on how to do business for those of us who aren't built for the cubicle farms, who yearn to do things our own way, or at least do things in a much more human way. There are some basic business fundamentals in here, thrown alongside some novel ways to approach tasks and goals. I promise, this isn't your typical business book. 

If you're the online type, we use the hashtag #proudfreak to talk about this book and just to connect with each other (note: some people who aren't talking about the book use this hashtag and sometimes, it's a little ... interesting). 

This book explains in part what I think is coming next (heck, what I think is already here but people haven't yet fully realized), and it's also a guidebook for how you might do something with that information. I believe the factory/industrial mindset of the last 50+ years is about to swing towards something much more customized, much smaller, and where it'll matter a great deal more that you connect with the people who help you feel like you "belong." 

This is a "do" book, not a "think" book.  Be warned. 

Calling all freaks! Join us. 

The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime!

Author: MJ de Marco

322 pages

published: 2011

Has the "settle-for-less" financial plan become your plan for wealth? That sounds something like this:

Graduate from college, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to Wall Street, and one day, when you are oh, say, 65 years old, you can retire rich.

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M.J. DeMarco writes about how to begin wealth creation at a young age, by creating a business. DeMarco believes that the highest form of success and wealth is achievable to everyone. With hard-hitting and straightforward writing, he pushes the reader to dream big.

The book is full of practical and realistic advice for anyone starting out in entrepreneurship.
It also highlights some of the mistakes that budding entrepreneurs make, that can get in the way of future riches.

Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This soul-sucking, dream-stealing dogma is "The Slowlane" - an impotent FINANCIAL GAMBLE that dubiously promises wealth in a wheelchair.

Accept the Slowlane as your financial roadmap and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can get a job and keep it, HOPE the stock market doesn't tank, HOPE for a robust economy, HOPE, HOPE, and HOPE. Is HOPE really the centerpiece of your family's financial plan?

Drive the Slowlane and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don't want a lifetime subscription to mediocrity, there is an alternative; an expressway to extraordinary wealth capable of burning a trail to financial freedom faster than any road out there. And shockingly, this road has nothing to do with jobs, 401(k), mutual funds, or a lifestyle of miserly living and 190 square foot tiny houses. Just some of what you will learn:

Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young.
Why most entrepreneurs fail and how to immediately put the odds in your favor.
The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you.
The leading cause of poorness: Change this and you change everything.
How the rich really get rich - and no, it has nothing to do with a paycheck or a 401K match.
The mathematics of wealth and how any "Joe Schmo" can tap into real wealth real fast.
Why the guru's sacred deities - compound interest and indexed funds - are impotent wealth accelerators.
Why popular guru platitudes like "do what you love" and "follow your passion" will most likely keep you poor, not rich.
And 250+ more poverty busting distinctions...

Demand more. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.

This is by far the best book ever written on the subject, better than Rich Dad Poor Dad, better than Think and Grow Rich, better than any book by Donald Trump..."
~ Amazon reader review

"You'll learn more in 2 days from this book than you will in 2 years of business college courses..."
~ Amazon reader review

"There are moments in your life where a light bulb just seems to turn on, a switch just seems to flip. If you're looking to induce one of these, look no further than this book."
~ Amazon reader review

"I can promise you that there is a clarity that comes with reading this book that no other book on the market will ever give you."
~ Amazon reader review

"The best book on acquiring wealth ever written..."
~ Amazon reader review

"I loved this book. It is dripping in authenticity and real-world experience. From the first, authentic page I was hooked. MJ DeMarco not only has created a book that motivates like nothing else I have read, he also provides the most important thing: a true framework for evaluating business decisions. It's safe to say that had I absorbed this book 10 years ago, I would be at least $100k-$200k richer today."
~ Amazon reader review

"...this book delivers much wisdom about business, money, and the creation of wealth. I have already had my first "liquidation event" and what this author says about how to get there is rock-solid truth."
~ Amazon reader review

"Not since Think and Grow Rich have I been as impressed with a book on the subject of wealth and success. Mr. DeMarco writes from a common, no-nonsense approach on how to become wealthy."
~ Amazon reader review

"Although the title and cover of the book make you think "infomercial for suckers", it's actually THE single best book I have read on this subject so far (and I've read plenty). I don't typically write reviews on books I purchase here on Amazon, but this one was so good that it compelled me to actually get off my lazy butt and post up a review. "
~ Amazon reader review

"If you want to get "rich" while you're young enough to enjoy it, read this book short-circuits you though a lot of the BS."
~ Amazon reader review

"This is an honest to goodness "Get Rich Quick" book. Most "Get Rich Quick" books or programs scam people into believing there is a method to "Get Rich Easy". MJ DeMarco does an extremely good job of telling the truth about what it takes to really achieve wealth. "
~ Amazon reader review

"I wholeheartedly recommend this book. I have read many finance books (Rich Dad, Cramer, Dave Ramsey, etc) and after reading The Millionaire Fastlane, I kept saying to myself "finally, someone who tells it like it is and isn't feeding me BS!"
~ Amazon reader review

"In life, there are people who get it, and people who don't get it. When it comes to building wealth, MJ DeMarco gets it. What really made my jaw drop about this book, however, was his brutal honesty. He exposes many of the misconceptions of the common wealth building 'gurus'..."
~ Amazon reader review

Difficult Conversations: How To Discuss What Matters Most

Authors:Douglas Stone, Bruce Patten, sheila Heen & Roger Fisher

352 pages

published: 2010

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The authors of this book have discovered practical ways to make hard conversations easy. They can help you stop avoiding confrontation, and instead, learn the skills to discuss emotionally charged topics calmly.

In Difficult Conversations, the authors share their research on easing into difficult discussions without being defensive. The book is full of examples of real-life scenarios in which we find ourselves needing these skills.

If you want to learn about conflict resolution or boost your negotiation and listening skills this book is for you.

We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard Negotiation Project, the organization that brought you Getting to Yes, Difficult Conversations provides a step-by-step approach to having those tough conversations with less stress and more 

success. you'll learn how to:· 


- Decipher the underlying structure of every difficult conversation · 

- Start a conversation without defensiveness · 

- Listen for the meaning of what is not said · 

-Stay balanced in the face of attacks and accusations· 

- Move from emotion to productive problem solving

“Does this book deliver on its promise of an effective way through sticky situations, whether ‘with your babysitter or your biggest client’? It does.”
—The New York Times

“These talented communicators blend a daunting array of disciplines into highly readable and practical advice.”
“I’m on my third reading. Half the pages are dog-eared. This is a mind-bogglingly powerful book. For life.”
—Tom Peters
“A user-friendly guide to mastering the talks we dread . . . a keeper.”
—Fast Company 
“Emotional intelligence applied to life’s toughest moments.”
—Daniel Goleman, bestselling author of Working with Emotional Intelligence
“The only people who shouldn’t read Difficult Conversations are those who never work with people, anywhere.”
—Peter M. Senge, bestselling author of The Fifth Discipline
“How do you confront your ex-spouse who’s late picking up the kids? How do you tell a client their project took longer than expected and the bill is twice as high? How do you say ‘I’m sorry’? Start by picking up Difficult Conversations.”
“Difficult Conversations will be appreciated by readers who wish to improve oral communication in all aspects of their daily lives.”
—Library Journal
“Stone, Patton, and Heen illustrate their points with anecdotes, scripted conversations and familiar examples in a clear, easy-to-browse format.”
—Publishers Weekly
“The central insights of Difficult Conversations so resonate with common sense that it is easy to overlook just how remarkable of a book it is . . . a must-read.”
—Harvard Negotiation Law Review
“Examples more clear-headed and advice more precise than we’ve seen before.”
—Dallas Morning News
“Stone, Patton, and Heen have written an extremely clear and unpretentious exposition of how to develop effective communication skills and a guide to achieving openness and constructive outcomes in dialogue . . . this book is, and probably for some time to come will be definitive.”
—Southern Communication Journal 

What Got You Here Won't Get You There: How Successful People Become Even More Successful 

Authors: Marshall Goldsmith & Mark Reiter

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In this book, Marshall Goldsmith and Mark Reiter look at how to avoid stagnation and reach the next level of success.

The book points out some habits and ways of thinking that have a surprising impact on growth. For example, speaking when angry, poor listening skills, and making negative comments can all keep you stuck. On the other hand, cultivating a habit of gratitude and positivity will help you move forward.

America’s most sought-after executive coach shows how to climb the last few rungs of the ladder.
The corporate world is filled with executives, men and women who have worked hard for years to reach the upper levels of management. They’re intelligent, skilled, and even charismatic. But only a handful of them will ever reach the pinnacle -- and as executive coach Marshall

Goldsmith shows in this book, subtle nuances make all the difference. These are small "transactional flaws" performed by one person against another (as simple as not saying thank you enough), which lead to negative perceptions that can hold any executive back. Using Goldsmith’s straightforward, jargon-free advice, it’s amazingly easy behavior to change.

Executives who hire Goldsmith for one-on-one coaching pay $250,000 for the privilege. With this book, his help is available for 1/10,000th of the price.

Goldsmith, an executive coach to the corporate elite, pinpoints 20 bad habits that stifle already successful careers as well as personal goals like succeeding in marriage or as a parent. Most are common behavioral problems, such as speaking when angry, which even the author is prone to do when dealing with a teenage daughter's belly ring. Though Goldsmith deals with touchy-feely material more typical of a self-help book—such as learning to listen or letting go of the past—his approach to curing self-destructive behavior is much harder-edged. For instance, he does not suggest sensitivity training for those prone to voicing morale-deflating sarcasm. His advice is to stop doing it. To stimulate behavior change, he suggests imposing fines (e.g., $10 for each infraction), asserting that monetary penalties can yield results by lunchtime. While Goldsmith's advice applies to everyone, the highly successful audience he targets may be the least likely to seek out his book without a direct order from someone higher up. As he points out, they are apt to attribute their success to their bad behavior. Still, that may allow the less successful to gain ground by improving their people skills first. 

Publishers Weekly

By now, the CEO as celebrity is old hat. (Just start counting the books from former company heads.) That goes for the executive-recruiter-cum-president-makers. What has yet to be explored--until now--is the celebrity business coach, the individual who helps C-level executives correct flaws, whether invisible or public. A frequent interviewee in major business magazines like Fortune, Goldsmith, with the sage help and advice of his collaborator Reiter, pens a self-help career book, filled with disguised anecdotes and candid dialogue, all soon slated for bestsellerdom. His steps in coaching for success are simple, honest, without artifice: gather feedback from appropriate colleagues and cohorts, determine which behaviors to change (and remember, Goldsmith specifically focuses on behavior, not skills or knowledge), apologize, advertise, listen, thank, follow up, and practice feed-forward. Admittedly, this shrewd organizational psychologist only works with leaders he knows will listen, follow advice, and change--especially considering that he doesn't receive fees until improvements are secure and visible. On the other hand, these are words and processes anyone will benefit from, whether wannabe manager or senior executive. Barbara Jacobs.Booklist

You, Inc.: The Art of Selling Yourself

Authors: Harry Beckwith & Christine Clifford Beckwith

336 pages

published: 2011

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You, Inc. teach ways to improve and market yourself, for the sake of business and personal success. The authors explain how every success you have depends on how well you can sell yourself — your companionship, your ideas, and your business.In a conversational tone, this book shares some ways to be more likable, maximize strengths, and improve weaknesses. It emphasizes the importance of first impressions and how they impact your relationships and

n You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to 

harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.

Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.


5.0 out of 5 stars Great Book

Reviewed in the United States on April 14, 2007

You, Inc. is really a great book. There is both good news and bad news about the book. It is extremely easy to read. You simply fly through the book. Which is good and bad. The lessons are so short and there are so many of them, it makes it difficult to absorb and remember all the great information.
But it is a book that you can pick up anytime and start reading anywhere in the book and find something valuable. All the lessons stand on their own. Harry presents over 150 ideas and lessons about how to make your business and/or yourself better.
If you are familiar with his other best selling works, "Selling the Invisible" and "What Client's Love", you will feel very comfortable with this book. (If you have not read these two book, I highly recommend them.)As you read the book, you will find yourself saying, "I know that." But as Harry instructs there is a huge difference between knowing and doing. And all too often, we think because we know, we do. As Beckwith points out, that is simply not the case.
Christine Beckwith, Harry's wife, contributes to the book. Her writing is a lot more personal and touching.
Hary gives a lot of insight into why we do the things we do. The book is filled with very valuable information and should be read ever so often as a refresher or reminder to do the things we know.
Well worth reading ... two or three times per year.

John Chancellor on

#1 New York Times Bestseller

Winner of the 2014 Living Now Book Award for Inspirational Memoir

10% Happier: How I Tamed The Voice In My Head, Reduced Stress Without Loosing My Edge, and Found Self-Help That Works, A True Story

Author:Dan Harris

256 pages

published: 2014


This is the story of how Dan Harris had a panic attack on live television — and the wakeup call that led him to meditation. Desperate to find a solution to his mounting stress and unhappiness, Harris embarked on a journey of research and self-discovery.After exploring both spiritual and scientific solutions, he settles on meditation as the ultimate tool for self-improvement. Backed by neuroscience, personal experience, and plenty of humor, this book will convince skeptics to try meditation.

For anyone interested in meditation, or in becoming a happier and better person, this book is a must-read.

"An enormously smart, clear-eyed, brave-hearted, and quite personal look at the benefits of meditation."

--Elizabeth Gilbert

Nightline anchor Dan Harris embarks on an unexpected, hilarious, and deeply skeptical odyssey through the strange worlds of spirituality and self-help, and discovers a way to get happier that is truly achievable.

After having a nationally televised panic attack, Dan Harris knew he had to make some changes. A lifelong nonbeliever, he found himself on a bizarre adventure involving a disgraced pastor, a mysterious self-help guru, and a gaggle of brain scientists. Eventually, Harris realized that the source of his problems was the very thing he always thought was his greatest asset: the incessant, insatiable voice in his head, which had propelled him through the ranks of a hypercompetitive business, but had also led him to make the profoundly stupid decisions that provoked his on-air freak-out.

Finally, Harris stumbled upon an effective way to rein in that voice, something he always assumed to be either impossible or useless: meditation, a tool that research suggests can do everything from lower your blood pressure to essentially rewire your brain. 10% Happier takes readers on a ride from the outer reaches of neuroscience to the inner sanctum of network news to the bizarre fringes of America's spiritual scene, and leaves them with a takeaway that could actually change their lives.


2.0 out of 5 stars It's an AUTOBIOGRAPHY

14 February 2018 - Published on

Verified Purchase

I purchase most of my reading material based on the honest amazon reviews from John Q. Public. All the reviews from this book left out a key factor I wish I'd known. ... it's totally an AUTOBIOGRAPHY. It's not a "self-help" positive book to change your thinking, change your life. It's the career path story if Dan Harris written by Dan Harris. He outlines his entire career and then veers off to his skepticism of the 'self-help" industry. Eventually he summarizes bits of spitual and meditative knowledge but 80% if it is about him and his career.

It's a fine book of you'd like a peek into the world of network news, however, definitely not worth investing your time to read if you're seeking better insight on how meditation and positivity can improve your attitude. 》》》》》NOT A "SELF-HELP" BOOK as it is portrayed. MaryCcc on


5.0 out of 5 stars Honest and Real

8 February 2019 - Published on

Verified Purchase

I must admit, I was not a fan of Dan. I found him snarky and slightly obnoxious. I don’t know why I bought this book, but I did and I read it. By the end, I caught myself wishing he was my next door neighbor. His honest and pragmatic approach to meditation blew me away. I’ve read many books on the subject that always left me feeling corny for reading them. Dan addresses that feeling and, like his meditation, lets it float by. Bottom line, I’m buying copies for my kids. It’s an important read. By the way, I’m Roman Catholic and I love the Dalia Lama. He’s a stud and his practice just serves to make me a better Catholic. Every faith should study Buddhism. If you can’t find common ground - you didn’t have faith to begin with (that was my Dan snarky imitation coming out - let it float by).
Thanks Dan. I appreciate your honesty.

kuhl on

Mindset: The New Psychology of Success 

Author: Dr. Carol Dweck

320 pages 

published: 2007


The book looks at how one's mindset determines what they accomplish, whether they are naturally talented or not. Renowned psychologist Carol Dweck teaches us the crucial differences between fixed and growth mindsets — and how they impact success and happiness.This is not a book about positive thinking. Instead, Dweck provides realistic advice on removing limiting beliefs about your innate abilities. With a growth mindset, you can embrace challenges to learn and grow without fear of failure.

fter decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our 

talents and abilities. People with a fixed mindset—those who believe that abilities are fixed—are less likely to flourish than those with a growth mindset—those who believe that abilities can be developed. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment.In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love—to transform their lives and your own.

A good book is one whose advice you believe. A great book is one whose advice you follow. This is a book that can change your life, as its ideas have changed mine.”Robert J. Sternberg, co-author of Teaching for Wisdom, Intelligence, Creativity, and Success
“An essential read for parents, teachers [and] coaches . . . as well as for those who would like to increase their own feelings of success and fulfillment.”Library Journal (starred review)
“Everyone should read this book.”Chip Heath and Dan Heath, authors of Made to Stick
“One of the most influential books ever about motivation.”—Po Bronson, author of NurtureShock
“If you manage people or are a parent (which is a form of managing people), drop everything and read Mindset.”Guy Kawasaki, author of The Art of the Start 2.0n text and edit me. It's easy.

About the Author

Carol S. Dweck, Ph.D., is widely regarded as one of the world’s leading researchers in the fields of personality, social psychology, and developmental psychology. She is the Lewis and Virginia Eaton Professor of Psychology at Stanford University, has been elected to the American Academy of Arts and Sciences and the National Academy of Sciences, and has won nine lifetime achievement awards for her research. She addressed the United Nations on the eve of their new global development plan and has advised governments on educational and economic policies. Her work has been featured in almost every major national publication, and she has appeared on Today, Good Morning America, and 20/20. She lives with her husband in Palo Alto, California.

Carol S. Dweck, Ph.D., is widely regarded as one of the world's leading researchers in the fields of personality, social psychology, and developmental psychology. She has been the William B. Ransford Professor of Psychology at Columbia University and is now the Lewis and Virginia Eaton Professor of Psychology at Stanford University and a member of the American Academy of Arts and Sciences. Her scholarly book Self-Theories: Their Role in Motivation, Personality, and Development was named Book of the Year by the World Education Fellowship. Her work has been featured in such publications as The New Yorker, Time, The New York Times, The Washington Post, and The Boston Globe, and she has appeared on Today and 20/20. She lives with her husband in Palo Alto, California.

Tough Sh*t: Life Advice from a Fat, Lazy Slob Who Did Good

#1 New York Times Bestseller

Author: Kevin Smith

272 pages

published: 2013

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With his characteristic sarcasm and brutal honesty, Kevin Smith shares the story of his life so far. The book reveals how Smith’s incredible ambition defied all odds to become a groundbreaking filmmaker early in his career.

Despite his successes, Smith laughs at his flaws and embraces them. If you are feeling discouraged in your life, this book will motivate you to keep going after your dreams.

With his characteristic sarcasm and brutal honesty, Kevin Smith shares the story of his life so far. The book reveals how Smith’s incredible ambition defied all odds to become a groundbreaking filmmaker early in his career.

Despite his successes, Smith laughs at his flaws and embraces them. If you are feeling discouraged in

your life, this book will motivate you to keep going after your dreams.

The New York Times bestseller that is profane, honest, and contains totally wise sh*t from one of America’s most original voices.

That Kevin Smith? The guy who did Clerks a million years ago? Didn’t they bounce his fat ass off a plane once? What could you possibly learn from the director of Cop Out? How about this: He changed filmmaking forever when he was twenty-three, and since then, he’s done whatever the hell he wants. He makes movies, writes comics, owns a comic book store, and has built a podcasting empire.
Tough Sh*t is the dirty business that Kevin has been digesting for forty-two years and now he’s ready to put it in your hands. Kevin provides you with a blueprint for success, taking you through some big moments in his life to help you live your days in as Gretzky a fashion as you can: going where the puck is gonna be. Read all about how a zero like Smith managed to make ten movies with no discernible talent and how when he had everything he thought he’d ever want, he decided to blow up his own career.

Kevin Smith is nicer than he lets on, thinner than he thinks, and smarter than almost anyone in the room. He has today’s world - and tomorrow’srunning for cover." — Mitch Albom
“I suspect @ThatKevinSmith is what all gods and demons aspire to be.” — Neil Gaiman via Twitter
“Kevin Smith is a force of nature: He makes movies, he writes books and stuff, he talks and then he talks some more. Maybe he’s less of a force of nature and more of a spreading cloud of secondhand weed smoke that is slowly infiltrating every medium available to us. Kevin Smith is the haze that binds us all.”  Marc Maron
“I certainly would never read anything written by Kevin Smith.” Tim Burton

The Flinch

Author: Julien Smith

198 pages

published: 2012

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Fear is the subject of this short but impressive book from Julien Smith. The book looks at the subconscious mind and how our prejudices determine what we do.Once you are aware of The Flinch, you will want to push yourself to do things you fear most. Instead of accepting fear at face value and avoiding risks, you will recognize it as a sign of opportunity.

Smith gives you the tools to take on the risks that are required to become who you want to be.

A book so important we refuse to charge for it.Julien Smith has delivered a surprise, a confrontation, a book that will push you, scare you and possibly stick with you for years to come.The idea is simple: your flinch mechanism can save your

life. It shortcircuits the conscious mind and allows you to pull back and avoid danger faster than you can even imagine it’s there.But what if danger is exactly what you need?What if facing the flinch is the one best way to get what you want?Here’s a chance to read the book everyone will be talking about, before they do. What are you afraid of? Here's how to find out.

Smith’s The Flinch is a quick and easy read. It’s insightful. It’s fresh. But, it also says the same thing as every other “conquer fear” book.

Key Insights

  • The best lesson in life come from burns

  • The world is a burning furnace of contant pressure; you either let it crush you or turn you into a diamond

  • Would childhood self be proud of you?

  • Flinching can not be eliminated

  • Fact: Those who face the flinch make a difference. The rest do not.

Personal Application

  • You need to flinch forward more often

Meaningful Quotes (Optional)

“Do not go where the path may lead; go instead where there is no path and leave a trail.” – Ralph Waldo Emerson

“Show me a guy who flinches and I’ll show you a guy who gets injured.”

“If you aren’t willing to sacrifice your comfort, you don’t have what it takes.”

“There are enough viewers. There are enough cheerleaders. There are enough coaches and enough commentators. What there isn’t enough of are players.

The Dip: A Little Book That Teaches You When To Quit (and When To Stick)

Author:  Seth Godin

96 pages

published: 2007

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#1 New York Times Bestseller

#1 Wall Street Journal Bestseller

#1 USA Today Bestseller

This is a short book delivers an important message: Quitting is not always a failure. Quitting when you hit a dip is sometimes the best decision.

Seth Godin writes about the process of learning or building anything as a curve. Everything starts out with a steep curve when you make progress quickly — until you hit an inevitable dip. The Dip is when things get hard, your progress slows or stalls, and you need to make a decision.

Read this book to learn how to know what kind of dip you are in, and whether you should keep going, or choose another path.

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. 
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.   Publishers Weekly

Linchpin: Are You Indispensable?

Author: Seth Godin

256 pages

published: 2011


In a world where companies lay off their workers every year, employees are looking for ways to remain relevant. This book teaches precisely that.

The tendency to play it safe and blend in is what makes you invisible, and therefore dispensable. Instead, Seth Godin challenges readers to boldly share their ideas, lead with uniqueness, and think of each day as a work of art.

This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. 
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable 

products and spread powerful ideas. In Linchpin, he turns his attention to the individual, and explains how anyone can make a significant impact within their organization. There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.  Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of...  · Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces. · Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé. · David, who works at Dean and Deluca coffee shop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return.  As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."

It's easy to see why people pay to hear what he has to say."
"Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun."
"This book is a gift."
-Jacqueline Novogratz, Founder, The Acumen Fund
"If Seth Godin didn't exist we'd need to invent him-that's how indispensable he is! You hold in your hands a compelling, accessible, and purpose-filled book. Read it, and do yourself a big favor. Your future will thank you!"
-Alan Webber, Founder, Fast Company
"This is what the future of work (and the world) looks like. Actually, it's already happening around you."
-Tony Hsieh, CEO,

Think and Grow Rich (Official Publication of the Napoleon Hill Foundation)

Author: Napoleon Hill

386 pages 

published: 2016

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Amazon Bestseller Ranking:

#43 in Business Motivation&  Self-Improvement (Books)

#44 in in Motivational Management & Leadership

#60 in Personal Finance (Books)

Think and Grow Rich is one of the best business books of all time. Napoleon Hill interviewed and studied the big names in business in Depression-era America. His resulting book, initially published in 1937, is a look at the mindset of those who succeeded in achieving great wealth.The driving force behind success, according to Hill, is a strong desire and passion. This is one of the earliest books in the self-improvement genre. Although short on actionable advice, Think and Grow Rich will motivate you to set lofty goals and work hard every day to achieve them.

This edition of Napoleon Hill's Classic Think and Grow Rich is a reproduction of Napoleon Hill's personal copy of the first edition, the ONLY original version recommended by The Napoleon Hill Foundation, originally printed in March of 1937. The most famous of all teachers of success spent a fortune and the better part of a lifetime of effort to produce the Law of Success philosophy that forms the basis of his books and that is so powerfully summarized and explained for the general public in this book.In Think and Grow Rich, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. This book will teach you the secrets that could bring you a fortune. It will show you not only what to do but how to do it. Once you learn and apply the simple, basic techniques revealed here, you will have mastered the secret of true and lasting success.Money and material things are essential for freedom of body and mind, but there are some who will feel that the greatest of all riches can be evaluated only in terms of lasting friendships, loving family relationships, understanding between business associates, and introspective harmony which brings one true peace of mind! All who read, understand, and apply this philosophy will be better prepared to attract and ejoy these spiritual values.BE PREPARED! When you expose yourself to the influence of this philosophy, you may experience a CHANGED LIFE which can help you negotiate your way through life with harmony and understanding and prepare you for the accumulation of abundant material riches.

About the Author

Napoleon Hill was born in 1883 in a one-room cabin on the Pound River in Wise County, Virginia. He began his writing career at age 13 as a mountain reporter for small town newspapers and went on to become America's most beloved motivational author. Hill passed away in November 1970 after a long and successful career writing, teaching, and lecturing about the principles of success. Dr. Hill's work stands as a monument to individual achievement and is the cornerstone of modern motivation. His book, Think and Grow Rich, is the all-time bestseller in the field. Hill established the Foundation as a nonprofit educational institution whose mission is to perpetuate his philosophy of leadership, self-motivation, and individual achievement. His books, audio cassettes, videotapes, and other motivational products are made available to you as a service of the Foundation so that you may build your own library of personal achievement materials...and help you acquire financial wealth and the true riches of life.

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

Author: Gary Keller

240 pages

published: 2013

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#1 New York Times Bestseller

#1 wall Street Journal Bestseller

#1 USA Today Bestseller

Won 12 Book Awards

Translated Into 35 Languyages

More Than 500 Appearances on National Bestseller Lists

Gary Keller has the answers as to why most time management and productivity systems fail. He argues against multitasking and helps you narrow your focus to one thing that will move you closer to your goals.

This book is full of eye-opening realities that will explain why you aren’t getting the results you want in your business and personal life. The One Thing will help you eliminate the habits keeping you from success, and create maximum impact.

People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members.
By focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships.
YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions--and lots of stress.
AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends.
NOW YOU CAN HAVE BOTH ― LESS AND MORE. In The ONE Thing, you'll learn to * cut through the clutter * achieve better results in less time * build momentum toward your goal* dial down the stress * overcome that overwhelmed feeling * revive your energy * stay on track * master what matters to you The ONE Thing delivers extraordinary results in every area of your life--work, personal, family, and spiritual. WHAT'S YOUR ONE THING?

Gary Keller is chairman of the board and cofounder of Keller Williams Realty, Inc., which holds the #1 position as the largest real estate company in the world. His New York Times bestselling books have sold more than 2,000,000 copies.