persuasion

13 Books

The Library Of Congress Ranked This Book As 7th Most Influential in American History in 2013

How To Win Friends And To  Influence People

Author: Dale Carnegie

260 pages

published: 1998

One of the fundamental keys to business and sales is the ability to network and build relationships. This bestselling business book promises to instill the communication and persuasion skills it takes to succeed.

Instrumental to people who are socially awkward, this book offers tips on developing listening skills and starting conversations. But ultimately, the book is aimed at helping business people succeed in sales. That's why this self-help classic also has a place on the shelf of must-read business books. Although originally published in 1936, much of the advice in this book is timeless. hscktheentrepreneur

You can go after the job you want--and get it! You can take the job you have--and improve it! You can take any situation--and make it work for you! Dale Carnegie's rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you: -Six ways to make people like you -Twelve ways to win people to your 

way of thinking -Nine ways to change people without arousing resentment And much more! Achieveyour maximum potential--a must-read for the twenty-first century with more than 15 million copies sold! amazon.com

I wish I had purchased this book sooner.Dale Carnegie's advice has remained constant and applicable across the years for a reason. It's simple and his techniques make perfect sense. If you're anything like me, you'll be kicking yourself when you see how you could have handled situations differently. I'm being transformed from a socially awkward, timid and defensive person, to someone that seems collected and confident.If you're having troubles in life and simply can't figure out what you're doing wrong, this is a fantastic place to start. Good luck on your journey! CJ on amazon.com

Almost every self-help book since has borrowed some type of style or form from Carnegie's "path-breaking best seller. Wikipedia

Warren Buffett took the Dale Carnegie course "How to Win Friends and Influence People" when he was 20 years old, and to this day has the diploma in his office

An episode from season 7 of Cheers is called "How to Win Friends and Electrocute People" as a play on the title of the book.

Season 7 episode 9 of Supernatural is titled "How to Win Friends and Influence Monsters", in reference to the title of the book.

Season 2 episode 3 of Marvel's Agents of S.H.I.E.L.D. is titled "Making Friends and Influencing People", in reference to this book. It aired October 7, 2014.

The book is referenced in the 2016 film Imperium, in which an undercover FBI agent uses principles from the book to infiltrate an extremist group

In the November 2, 2017 episode of Young Sheldon, "Rockets, Communists, and the Dewey Decimal System", Sheldon reads the book and attempts to apply its advice.​

 A 2018 Wired article about Margit Wennmachers, venture capitalist at Andreessen Horowitz, is titled "How to Win Founders and Influence Everybody".

Charles Manson used what he learned from the book in prison to manipulate women into killing on his behalf.[

The Answer: Grow Any Business, Achieve Financial Freedom, and Live An Extraordinary Life

Authors:John Assaraf & Murray Smith

320 pages

published: 2009

          This book helps you understand how your subconscious mind may be undermining your efforts. The authors go into great detail about the theories around this issue. They go on to provide solutions to overcome the power of the subconscious mind.The Answer stands out from other popular business books because it avoids the usual get-rich-quick nonsense. Instead, it challenges you to figure out how your subconscious is limiting you and keeping you stuck, regardless of your goals.hacktheentrepreneur.com

          This is an exceptionally good book. I have read many of the classic self help books which mostly offer the same proven formula for success. This book goes beyond Think and Grow Rich and other classics by examining why people often fail to reach their goals even when they follow all of the advice and instructions provided in the Classic Books. In brief, "The Answer" examines the role of the subconscious mind in keeping you exactly where you are, even when you think you want to move forward and lose weight or achieve financial success, you follow all of the instructions and yet a year later you are still fat, and poor. You ask yourself 

why you have failed to reach your goals but you can not figure it out.This book will help you to understand how your subconscious mind may be undermining your efforts and will give you advice on how to over come your failings. I actually came upon this book from an email where John Assaraf was promoting his entire program for $497.00. Rather than order it, I decided to read one of his books to see if it made sense. I would recommend Assaraf's free promotional video (90 minutes long) where he goes into greater detail about his theories and how to overcome the awesome power of your subconscious mind to keep you exactly where you are in the rut you may have always been in. I am still debating whether to spend the $497.00 for his full program. I think I will order another one of his books and read it before I decide to spend all that money. I am beginning to believe it may be worth the investment, but am not yet committed to the expenditure. new jersey art lover on amazon.com

          A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success. 

In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment. 

Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multimillion-dollar companies. 

Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of living. goodreads.com

So Good They  Can't Ignore You: Why Skills Trump Passion In The Quest For Work You Love 

Author:Cal Newport

288 pages

published: 1960

Amazon Bestseller Ranking:

#18 in Job Hunting (Books)

             So Good They Can’t Ignore You is an eye-opening take on how to build a truly satisfying career and life. The premise is comedian Steve Martin’s line, “be so good they can’t ignore you.”

Newport argues that the cliché advice to follow your dreams is profoundly flawed. Building from his own experience and that of other professionals he reveals that matching passion to a job is not enough. Instead, he argues that passion comes later — after you work hard to build skill and excellence in your chosen profession.

If you're thinking about starting a business, this book will help you gain perspective on work, passion, and living a fulfilling life. hacktheentrepreneur.com

          Cal Newport's clearly-written manifesto flies in the face of conventional wisdom by suggesting that it should be a person's talent and skill -- and not necessarily their passion -- that determines their career path. Newport, who graduated from Dartmouth College (Phi Beta Kappa) and recently earned a PhD. from MIT, contends that trying to find what drives us, instead of focusing 

on areas in which we naturally excel, is ultimately harmful and frustrating to job seekers. The title is a direct quote from comedian Steve Martin who, when once asked why he was successful in his career, immediately replied: "Be so good they can't ignore you" and that's the main basis for Newport's book. Skill and ability trump passion. Inspired by former Apple CEO Steve Jobs' famous Stanford University commencement speech in which Jobs urges idealistic grads to chase their dreams, Newport takes issue with that advice, claiming that not only is thsi advice Pollyannish, but that Jobs himself never followed his own advice. From there, Newport presents compelling scientific and contemporary case study evidence that the key to one's career success is to find out what you do well, where you have built up your "career capital," and then to put all of your efforts into that direction. amazon.com

#1 International Bestseller

Psyco-Cybernetics

Author: Maxwell Maltz

310 pages

published: 2015

          Psycho-Cybernetics provides readers with a different approach to success. Maxwell states that people who don't make mistakes aren’t taking risks. Therefore, they end up never being successful.

The main theme of the book is how to cultivate a productive mind and create success by changing your mental attitude. Maltz speaks about how critical it is for you to prepare appropriately and detach from the outcome. This way, you will perform better and live in the moment.

Psycho-Cybernetics explains how happiness is a choice despite circumstances. hacktheentreprerneur.com

           Cybernetics (loosely translated from the Greek): "a helmsman who steers his ship to port." Psycho-Cybernetics is a term coined by Dr. Maxwell Maltz, which means, "steering your mind to a productive, useful goal so you can reach the greatest port in the world, peace of mind." ince its first publication in 1960, Maltz's landmark bestseller has inspired and enhanced the lives of more than 30 million readers. In this updated edition, with a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, the

original text has been annotated and amplified to make Maltz's message even more relevant for the contemporary reader. Before the mind can work efficiently, we must develop our perception of the outcomes we expect to reach. Maxwell Maltz calls this Psycho-Cybernetics; when the mind has a defined target it can focus and direct and refocus and redirect until it reaches its intended goal." --Tony Robbins (from Unlimited Power) Maltz was the first researcher and author to explain how the self-image (a term he popularized) has complete control over an individual's ability to achieve (or fail to achieve) any goal. And he developed techniques for improving and managing self-image--visualization, mental rehearsal, relaxation--which have informed and inspired countless motivational gurus, sports psychologists, and self-help practitioners for more than fifty years. 

The teachings of Psycho-Cybernetics are timeless because they are based on solid science and provide a prescription for thinking and acting that lead to quantifiable results.amazon.com

          Positive wisdom and helpful insights on how to be a successful person. Happiness and success are habits. So are failure and misery. But negative habits can be changed--and Psycho-Cybernetics shows you how!This is your personal audio guide to the amazing power of Psycho-Cybernetics--a program based on one of the world s classic self-help books, a multimillion-copy bestseller proven effective by readers worldwide. Presenting positive attitude as a means for change, Maltz s teaching has the ring of common sense. Psycho-Cybernetics-is the original text that defined the mind/body connection the concept that paved the way for most of today s personal empowerment programs. Turn crises into creative opportunities, dehypnotize yourself from false beliefs, and celebrate new freedom from fear and guilt.Testimonials and stories are interspersed with advice from Maltz, as well as techniques for relaxation and visualization. Dr. Maxwell Maltz teaches you his techniques of emotional surgery --the path to a dynamic new self-image and self-esteem and to achieving the success and happiness you deserve! good reads.com

#1 NewYork Times Bestseller

#1 International Bestseller

The Subtle Art Of Not Giving A F*ck: A Counterintuitive

Approach To Living A Good Life

Author: Mark Manson

224 pages

published 2016

          In this awesome business book, Mark Manson provides a counter-argument to the positive-thinking movement. He describes how acceptance of reality, including negative feelings and circumstances, is the best way to achieve happiness and success.The book uses scientific research and humor to illustrate the importance of focussing only on the important things in life — and not giving a f*ck about the rest.The best entrepreneur books are often those which help people gain the confidence to follow their own path, regardless of what others think. This book is designed to help you do just hacktheentrepreneur.com.

          New York Times Bestseller In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we've been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let's be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, 

Manson doesn't sugarcoat or equivocate. He tells it like it is-a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let's-all-feel-good mindset that has infected modern society and spoiled a generation, rewarding them with gold medals just for showing up. Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited-"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek. There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives. Amazon.com

          In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up. Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek.There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.goodreads.com

#1 New York Times Bestseller

Predictably Irrational: The Hidden Forces That Shape

Our Decisions

Author: Dan Ariely

384 pages

published: 2010

          This book makes you rethink emotions, expectations and social norms and how they provoke your behavior. And it will make you think of your ‘uniqueness’ differently. Unlike most books on human behavior, Predictably Irrational does not dive too deeply into statistics. Instead, Ariely uses everyday scenarios to illustrate how emotions, patterns of thinking, and environment determine our choices. And he teaches how to break free of these hidden forces to make better decisions. hacktheentrepreneur.com

             When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.amazon.com

          Among the various books available that cover the topic of human behavior, Predictably Irrational is among the top ten (interested readers should also read Sway by Rom Brafman). It's not quite an economics book (for a much better analysis of the many failings of neoclassical economics, read Debunking Economics by Keen) and it's not quite a behavioral psychology book (read Sway) so it falls somewhere in the middle - and therein lies its main weakness.There are some very interesting anecdotes (for example, do you know why we think black pearls are valuable when originally no one wanted to buy them at any price?) and these are where most of the book's value lies.
The principal weakness comes from Ariely's conclusions based on the work he's carried out. He acknowledges that we humans are "irrational" compared to the straw man of the "rational optimizer" beloved of neoclassical economic theory, but while some of his examples are interesting he fails to see the entire pictureAllan M. Lees on amazon.com

          The author does a good job of presenting a wide range of psychological traps and irrational tendencies to which humans fall prey. The book is well written(although somewhat wordy at times) and easy to read. There are many enlightening passages which resonated well and were profound. If anything, most people will come away much better informed about a range of human flaws after reading this book. Some of the reasons that I didn't give this book the full five stars is that the author often rehashes previous research and findings by other scholars and taylors experiments which confirm already known ideas. Also, the book is written rather unevenly in the sense that you have to get through many tedious and laborious passages to get to an interesting point. I definitely felt at many points while reading this book that the author was adding a lot of non-value added filler material to meet a certain page # quota for the publisher. Still, this is a good book which I recommend as the author has gathered some very interesting information from which many people can benefit  MTBer on amazon.com

          Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.com kinokuniya.com

Getting Past No:Negotiating In Difficult Situations

Author:Dr. William Ury

208 pages

published:1993

          William Ury presents solid strategies for when you find yourself up against an adversarial negotiating partner. Whether you’re facing hostile behavior, deceit, or imbalance of power, Ury teaches how to remain calm get past it. He shows you how to determine what your opponent truly wants, and use that to move towards an agreement.His highly actionable advice will help you become a more effective negotiator, even in the toughest situations. If you're looking for the best books to learn business, be sure to include Getting Past No to sharpen your negotiating skills. hacktheentrpreneur.com

          This is a great book on negotiation if I had to choose between either secrets of power negotiating or this. I would take this one every time. the layout is great and the development of techinique is gradual and practical guidance through speed***ps accounted and the negotiating process. This book is a great learning tool and you will remember its content and you will learn and develop your negotiating confidence and skill. This book is re-readable Daniel on amazon.com

Dr. William L. Ury shows listeners how to overcome serious obstacles to negotiation. Whether dealing with an unruly teenager or an office bully, Dr. Ury's method will help listeners gain control in even the most difficult situations. Most importantly, GETTING PAST NO gets results. Google Books

          In Getting Past No, William Ury of Harvard Law School’s Program on Negotiation offers a proven breakthrough strategy for turning adversaries into negotiating partners. You’ll learn how to:• Stay in control under pressure• Defuse anger and hostility• Find out what the other side really wants• Counter dirty tricks• Use power to bring the other side back to the table• Reach agreements that satisfies both sides' needsGetting Past No is the state-of-the-art book on negotiation for the twenty-first century. It will help you deal with tough times, tough people, and tough negotiations. You don’t have to get mad or get even. Instead, you can get what you want! amazon.com

          This book has been really great for me as a recent college graduate. I'm entering the professional world, and I feel as though it has helped me to communicate better with those that I work closely with, like my boss, as well as clients that I'll only speak to one time. I started using this book when it was required for a dispute resolution class, but I have continued to resort back to it as needed to remind myself of its practices. Honestly, I've even used tactics in my current relationship. I'm the kind of person that likes to discuss things, not argue. I want to discuss things with people that actually know how to discuss, without being hostile or interrogating. Because of this, I actually feel like this is a book that everyone should read to improve a vital skill to have when trying to communicate with others. This is a fast read and easy to understand, and I recommend it to anyone.Kathlynn Nelson on amazon.com

Getting to Yes: Negotiating Agreement Without Giving In

Author: Roger Fisher, William L. Ury & Bruce Patton

240 pages

published: 2011

          The key text on problem-solving negotiation-updated and revised
Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution.
Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.  AMAZON.COM

           “This is by far the best thing I’ve ever read about negotiation.”
John Kenneth Galbraith
“The authors have packed a lot of commonsensical observation and advice into a concise, clearly written little book.”
Businessweek

A coherent brief for ‘win-win’ negotiations.”Newsweek

“Getting to Yes has an unrivaled place in the literature of dispute resolution. No other book in the field comes close to its impact on the way practitioners, teachers, researchers, and the public approach negotiation.”National Institute for Dispute Resolution Forum

“Getting to Yes is a highly readable and practical primer on the fundamentals of negotiation. All of us, as negotiators dealing with personal, community, and business problems need to improve our skills in conflict resolution and agreement making. This concise volume is the best place to begin.”John T. Dunlop

“This splendid book will help turn adversarial battling into hardheaded problem solving.”Averell Harriman

“Getting to Yes is a highly readable, uncomplicated guide to resolving conflicts of every imaginable dimension. It teaches you how to win without compromising friendships. I wish I had written it!”Ann Landers

“Getting to Yes is powerful, incisive, persuasive. Not a bag of tricks but an overall approach. Perhaps the most useful book you will ever read!”Elliot Richardson

“Simple but powerful ideas that have already made a contribution at the international level are here made available to all. Excellent advice on how to approach a negotiating problem.”Cyrus Vance

International Bestseller

Never Split The Difference: Negotiating As If Your Life Depended On It

Authors: Chris Voss & Tahl Raz

288 pages

published: 2017

This is an easy-to-read and engaging book that will put you in a better position for negotiating in any situation. Voss invites you into his head and shares the techniques he used during his career as an FBI agent.This book is a must read for those who need a competitive edge during high-stakes business negotiations. hacktheentrepreneur.com

           After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.amazon.com

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.After a stint policing the rough streets of ...Google Books

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues to succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counter-intuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.Life is a series of negotiations you should be prepared for: buying a car; negotiating a salary; buying a home; renegotiating rent; deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion. goodreads.com

One of the best books I've read over the last few years. In my opinion, the title does NOT do it justice. While this is applicable to negotiating, and the title DOES highlight a critical component, this book is valuable to MANY types of negotiating, even situations that we may not consider to be negotiating... things that happen every day. This borrows heavily from behavioral and neuro science areas to get at the way people work (all of us). It of necessity helps gain trust. It helps in understanding others and what their true motives are, so you can meet their needs. This can be applied whether you are negotiating for just helping someone. It's an amazing book... there are only about 4 books that I will repeat (maybe more than a 2nd time). This is DEFINITELY one of them. Thanks for an amazing lesson and reference, Chris! You're amazing Mark on amazon.com

Decisive: How To Make Better Choices In Life And At Work

Authors: Chip Heath & Dan Heath

236 pages

published: 2013

Amazon Bestseller Ranking:

#36 in Business Negotiating (Books)

Decisive is a decision-making guide thoroughly researched and brilliantly presented by Chip and Dan Heath.

The authors argue that humans are prone to faulty decision making, due to the nature of our brains. This book will teach you how to eliminate biases and irrational thoughts from your process.

With the tools in this book, you can make smarter decisions and get better results in all areas of your life. hacktheentrepreneur.com

          Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?

          In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course? Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference. amazon.com

          The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions -- in our lives, careers, families and organizations.In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers.When it comes to decision making, our brains are flawed instruments.  But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better?  A number of recent bestsellers have identified how irrational our decision making can be.  But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better.  In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home. goodreads.com

          Q. People often feel overwhelmed by “Decisions, decisions, decisions …” What makes us so indecisive?

A. If you’re feeling indecisive, chances are you don’t have the right options yet. In the book we describe four key “villains” of decision-making—common traps and biases that psychologists have identified. One of them is called “narrow framing,” meaning that we tend to get stuck in one way of thinking about a dilemma, or we ignore alternatives that are available to us. With a little effort, we can break out of a narrow frame and widen our options. For instance, one expert we interviewed had a great quote: “Any time in life you’re tempted to think, ‘Should I do this OR that?,’ instead, ask yourself, ‘Is there a way I can do this AND that?’ It’s surprisingly frequent that it’s feasible to do both things.”

Q. You show that the same decision process can be applied to many domains—health decisions, career decisions, business decisions—but doesn’t a decision “process” take way too much time?

A. Not necessarily. In this book, we’re not interested in complex decision models or elaborate decision trees. Often the best advice is the simplest, for instance, the suggestion to “sleep on it.” That’s great advice—it helps to quiet short-term emotion that can disrupt our choices. But it still takes 8 hours, and it doesn’t always resolve our dilemmas. Many other decision aids require only a simple shift in attention. Doctors leaning toward a diagnosis are taught to check themselves by asking, “What else could this be?” And colleagues making a difficult group decision can ask, “What would convince us, six months down the road, to change our minds about this?”

Q. Why did you call the book Decisive?

A. Being decisive isn’t about making the perfect decision every time. That isn’t possible. Rather, it’s about being confident that we’ve considered the right things, that we’ve used a smart process. The two of us have met a lot of people who tell us they agonize endlessly about their decisions. They get stuck in a cycle where they just keep spinning their wheels. To escape that cycle, we often need a shift in perspective. We describe a simple technique used by former Intel chief Andy Grove to resolve one of the toughest business decisions he ever faced, one that he and his colleagues had debated for over a year. And what was this profound technique? Nothing fancier than a single, provocative question! In the book we also highlight a second question, inspired by Grove’s technique, that can often resolve personal decisions quickly and easily.

Q. So how do I help my teenage son not to make a bad choice?

A. Unfortunately, no one has solved that problem. But we offer some simple tools that help people give better decision advice. (Often it’s easier to spot the flaws in other people’s thinking than in our own.) As an example, the phrase “whether or not” is often a warning flag that someone is trapped in a narrow frame. So if your son is debating “whether or not to go to the party tonight,” that’s your cue to widen the options he’s considering. (Horror movie? School basketball game? A head-start on trigonometry coursework?) For important decisions, even a little improvement can pay big dividends. amazon.com

#1 New York Times Bestseller

Win Bigly: Persuasion In A World Where Facts Don't Matter

Author: Scott Adams

304 pages

published: 2017

Many of the best books to read for business take universal concepts and apply them to marketing. In this book, Scott Adams takes on the power of persuasion and shows how you can use it in advertising and marketing. Borrowing examples from politics, Win Bigly carefully dissects cases where persuasion was used to pull votes.Adams highlights the techniques that worked in politics and demonstrates how to apply them in your business and personal life. He argues that instead of stating facts, you should always lean towards the desired outcome when trying to win people over to your cause. hacktheentrepreneur.com

The New York Times bestseller that explains one of the most important perceptual shifts in the history of humankind Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams – best known as “the guy who created Dilbert” -- recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.The point isn’t whether Trump was right

or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation—or resisting the tactics of emotional persuasion when they’re used on you. This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more amazon.com

he paperback edition of the New York Times bestseller by Scott Adams, the world-famous comic strip artist (Dilbert), who recognized Donald Trump’s powers of persuasion before nearly anyone else. This fascinating book can teach anyone the techniques of master persuaders—for good or for Scott Adams—a trained hypnotist and a lifelong student of persuasion—was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation. penguin.com

Scott Adams, the world famous comic strip artist of Dilbert and trained hypnotist, recognized Donald Trump's powers of persuasion before nearly anyone else. Now he's expanding his controversial blog posts into a fascinating book about master persuaders like Trump, and how anyone can copy their techniques, for good or for ill. Singapore National Library Boasrd

This book is all about persuasion, and it’s phenomenal. Scott Adams uses the 2016 U Presidential campaign to dissect and tools and techniques of persuading others, both on an individual level and to the masses. Things like ‘cognitive dissonance’ and ‘confirmation bias’ make it possible for persuasion to work, and Adams shows us things we can use ourselves, like the ‘high ground maneuver’ and ‘two ways to win, no ways to lose’.whatyoulearn.com

Win Bigly: Persuasion in a World Where Facts Don't Matter by Scott Adams, is a witty discussion of President Trump presenting Trump as a Master Persuader. The intent of Adams is to instruct the reader about persuasion above and beyond his creativity through the Dilbert comic strip. Adams mentions that Trump does not apologize because he did not want to show weakness during his 2016 campaign. Adams utilizes the following concepts in his work: anchor, cognitive dissonance, confirmation bias, filter, godzilla, high-ground maneuver, linguistic kill shot, master persuader, moist robot, mole, pacing and leading, persuasion stack, second dimension, setting the table, tells, thinking past the sale, third act, third dimension, and two movies on one screen. Throughout the work, Adams gives persuasion tips; for example, persuasion is strongest when the messenger is credible. Adams analyzes President Trump's stack of talent by examining his publicity, reputation, strategy, sense of negotiating, persuasion, public speaking skills, sense of humor, quickness on his feet, thick skin, high energy, size and appearance, and smarts. Adams reflects that in order to persuade better, one must dress for the part, improve physical appearance, broadcast credentials, brand self as winner, meet in space you control, set expectations ahead of time, persuade with a pump, and bring high energy. Adams points out that President Trump is a clear and strong voice amidst uncertainty. Adams also assures us that Trump understands negotiating and persuasion techniques, as evidenced in his book, the Art of the Deal. Adams defends President Trump based upon social proof, questions that are stated directly for what is wanted, repetition, simplicity, simpler looks right, memorable labels and complex criticisms, and strategic ambiguity. While Adams has not always backed Trump, he does so by 2016 Election Tuesday. Adams admits that President Trump has made few mistakes, but he names them to include KKK slow denial, Khan controversy, spastic imitation of Serge Kovaleski, the calling of Judge Curiel "Mexican," ignoring facts, and tough talk at rallies. What I remember most from this work is that Adams states that Trump would have called the book Win Big League President Cristina  Grappo on amazon.com  

Managing Oneself: The Key To Success

Author: Peter F. Drucker

128 pages

published: 2017

          Peter Drucker is widely regarded as the father of modern management, offering penetrating insights into business that still resonate today. But Drucker also offers deep wisdom on how to manage our personal lives and how to become more effective leaders. In these two classic articles from Harvard Business Review, Drucker reveals the keys to becoming your own chief executive officer as well as a better leader of others. “Managing Oneself” identifies the probing questions you need to ask to gain the insights essential for taking charge of your career, while “What Makes an Effective Executive” outlines the key behaviors you must adopt in order to lead. Together, they chart a powerful course to help you carve out your place in the world. leadershop.now

           We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession regardless of where you started out. But with opportunity comes responsibility. Companies today aren't managing their knowledge workers' careers. Instead, you must be your own chief executive officer. That means it's up to you to carve out your place in 

the world and know when to change course. And it's up to you to keep yourself engaged and productive during a career that may span some 50 years. In Managing Oneself, Peter Drucker explains how to do it. The keys: Cultivate a deep understanding of yourself by identifying your most valuable strengths and most dangerous weaknesses. Articulate how you learn and work with others and what your most deeply held values are. Describe the type of work environment where you can make the greatest contribution. Only when you operate with a combination of your strengths and self-knowledge can you achieve true and lasting excellence. Managing Oneself identifies the probing questions you need to ask to gain the insights essential for taking charge of your career. Peter Drucker was a writer, teacher, and consultant. His thirty-four books have been published in more than seventy languages. He founded the Peter F. Drucker Foundation for Nonprofit Management, and counseled thirteen governments, public services institutions, and major corporations. Amazon.com

#1 New York Times Business Bestseller
#1 Wall Street Journal Business Bestseller
#1 Washington Post Bestseller

To Sell Is Human: The Surprising Truth About Moving Others

Author: Dan King

272 pages

published: 2019

In this book, Daniel H. Pink looks at the concepts of persuasion and selling from a broad perspective. He demonstrates how everyone is in the business of sales, whether or not you sell products. Persuading others to take action is the essence of sales and the key to getting any of your ideas off the ground.In one of the top business books about persuasion, Pink explains the science and psychology behind selling. He provides actionable frameworks to help you clarify your message and become more persuasive in every interaction, from business meetings to parenting hacktheentrepreneur.com

We're all in Sales now . Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles. Relying on science, analysis and his trademark clarity of thought, Daniel Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on each new terrain: six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more. bookdepositery.com

What is selling? Most of use see it as a dirty word. The truth is that we are all sales-people. Yes, are. The author, Mr Daniel Pink, explains the definition of selling "moving others into taking actions"
This we do at home with our children to convince them to do their homework, to convince your boss to give you a raise, pitching your startup to investors, pushing your team to grow our business and many more. We are almost all the time selling.
Why as entrepreneur you should read this book? Do you feel that the traditional way of "always closing" is hard work, feeling bad, you post phone sales? Forgetting the follow-up call?
You are not alone, many startups I talk to have no idea on sales (They hope it all come automatically)
How to see sales differently and successfully? The book explains ideas and techniques to understand the sales process in a fresh way. Frederik van Lierde on amazon.com

Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing

#1 New York Times Business Bestseller
#1 Wall Street Journal Business Bestseller
#1 Washington Post bestseller

From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion*,* comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:Yes, one in nine Americans works in sales. But so do the other eight.Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.kobo.com

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