Lead Generation With Social Media

5 Ways to Earn Leads with Social Media

Many marketing channels can help your company gain visibility and increase sales and revenue. Social media is one of these channels, but it offers something many other channels can’t: the ability to engage with potential customers in a non-sales environment.

Instead of constantly selling products and services, your company can use social media to interact with your target audience without being overly promotional or salesy. This is one of the reasons social media is also effective for generating new leads.

When you highlight what your company has to offer in a low-pressure environment, you allow potential customers to learn about you on their own terms. Keep reading to find out how to turn your social media activity into a channel for generating viable business leads with premium content, interactive tools, and special offers. 

1. Complete your profile

A sparse profile looks incomplete and, therefore, unprofessional. Social media users expect the businesses they follow to take the time to provide the information they need, and they’ll feel less driven to make contact if they see no copy, photos or descriptions of your business on your profiles.

Complete your social profiles before launching your lead generation strategy and you’ll get more followers, greater credibility, and ultimately higher returns.

Write a brief description of your business, products, and services, and upload a photo of your company’s logo or building as your profile picture. Include other photos and even videos to show off your staff, office, and anything else that’s visually interesting.

Include links to your site where appropriate, and if you’re using a platform that doesn’t have a URL field, add one to your bio. Most businesses link to their home pages, but a landing page could be acceptable depending on your current campaigns and goals.

2. Run paid campaigns

In order to make it easier for businesses to reach potential customers, platforms like Facebook, Twitter and Instagram have all rolled out paid advertising options over the past few years. Given the quality of leads from social media—not to mention its increasingly competitive landscape—these ads are a smart addition to your social strategy.

Develop the right headline and copy and choose the best graphics for your ad. Know your target location and customer base, since this will determine when your ad appears. Include a strong call to action, and link the ad to a landing page or high-converting page.

Many social platforms also offer the ability to run lead generation ads, which are ideal for newsletter signups and collecting other information from people interested in your products or services.

Thanks to the advanced targeting options on most platforms, it’s easy to get your message in front of the right people. And when paired with content that’s tailored to their interests, you have a winning combination.

3. Spread the word about events

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For some campaigns, the goal isn’t to promote your company, but to highlight a specific event. Perhaps you’ve put together a conference and want to attract thousands of attendees. Maybe you’ve launched a new product and want to tell people about it.

Basically, if your business is running something that’s time-sensitive, social media can be a great way to spread the word and build up buzz leading up to the event.

A few weeks before, create a Facebook event that includes time and location details, photos, and prices. Encourage your fans to RSVP to the event by promoting it on your company Facebook page. You can even run Facebook ads to promote attendance for your event.

Create a hashtag for the event and use it on all your social networks leading up to and during the event. On Twitter, encourage followers to use it when talking about your event or promotion. Post images from the event on Instagram using the hashtag and encourage others to do the same.

As long as you stay consistent across all of your channels, social media can be an extremely effective tool for making people aware of your event and encouraging them to attend.

4. Promote premium content

Part of your content marketing strategy involves producing the kind of high-level, evergreen content that piques the interest of potential customers and raises awareness of your company. What better place to share this content with the public than on social media?

Turn your latest piece of premium content into a lead-generation tool by sharing it on your social channels.

Post a link to the content in your timeline or news feed, and make sure the link goes to a page where you can capture names and email addresses in exchange for the content. Many premium content pieces contain infographics, micrographics, or other images. 

Use those images to promote the content on visual platforms like Instagram and Pinterest. Infographics and micrographics perform especially well on Pinterest. When sharing on Instagram, make sure to update your profile bio URL with the correct link and then use the caption to encourage people to visit your profile to download or view the content. 

If you’re not getting much traction with this strategy, consider using paid campaigns. Before trying that though, try creating a social media content calendar.

Keep track of which topics and formats yield high response rates on which channel, and use the data to optimize future content marketing plans.

5. Create interactive content

Your company can use social media to communicate with current and potential customers, and it’s a great way to build informal relationships. These relationships can provide useful insights into your target audience.

Some of the best ways to gain insight are interactive posts, like polls and contests. These are not only more engaging than regular updates, but can help you better understand your followers.

Facebook offers gif polls, a unique combination of the two. Twitter also offers polls that allow you a unique opportunity to gather information from your audience. You can ask questions related to your products, world news events, or what type of content they like seeing from you. 

Using contest tools, you can build and create unique contests for your audience that encourage them to provide you with information like their email address, or simply answer questions related to your brand or products. You can also host contests that encourage user-generated content by asking fans to submit photos of them using your products through a contest form or social media hashtag

3 Effective Strategies to Generate Leads Using Facebook

Facebook’s value for marketing is no longer up for debate. It’s one of the best tools for staying in touch with customers, sharing news, and increasing engagement with the marketplace. With the right strategy, it can also be useful for generating new leads.

lot of organizations think of Facebook as a useful channel for keeping current customers around. In fact, many people only start following a business after they’ve made a purchase or had some other interaction. However, Facebook offers several tools that can bring people into the mix before the sale, many of which can produce better results than other marketing channels.

On this page, you’ll find out what makes Facebook an effective tool for lead generation, as well as some tips for getting the most out of your strategy.

Why should Facebook be part of your lead generation strategy?

The best reason to use Facebook to generate leads is reach, since it’s the largest social media platform in the world. As of this writing, there are over 1.4 billion daily active users—and at least some of them are bound to be potential customers.

Of course, not all of those users are going to be in the market for your products and services, but the right marketing strategy will reach those who are. So how can you reach them?

There are a number of ways. Another benefit of Facebook as a marketing tool is the ability to employ a number of strategies, from paid advertising to content marketing to engagement. Users can choose how they want to interact with your business, and these activities can help you understand which methods are most effective.

If this interaction involves sharing your messages, the potential for success is huge. If you post a discount coupon, blog or other piece of content, has the potential to reach those who are already following you. If some of them share a post, it increases that post’s exposure to even more people.

Every time your content is shared, your audience grows—and so does your number of potential new leads.

How can you start generating leads with Facebook?

Digital lead generation requires two things: compelling content that drives action, and the technology to measure its effectiveness. Facebook is a great lead generation channel because it has both.

Here’s how to get started.

1. Align your page with your brand identity

Once you’ve done this, you’ll want to update your page frequently with news and updates that let your followers know what’s going on with your business. Photos and videos should play a big role in this. They’re more likely to be liked and shared, and they make your page more engaging.

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Facebook is host to more than 65 million small business pages, and they’re all competing for consumers’ attention. So which page sounds more interesting: One with sparse copy and one or two photos, or one that’s regularly updated with photos, news, and events?

Easy decision. If your Facebook strategy is going to succeed, you need a page that gets attention and inspires people to stay in contact.

Start by filling out basic information like location and contact information. Then, add a few photos of your workspace, your products, and possibly a few employees.

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IAll of these efforts will help you build your brand, not only as a great company to work with, but as a company with its own culture and values. Highlight internal events and show a more human side of your business, and you’ll be able to connect with potential customers in a way that’s different from your more corporate messaging.a paragraph. Click here to add your own text and edit me. It's easy.

2. Explore paid advertising options

Facebook offers many options for advertising. Ad campaigns can help your business stand out from your competitors. Plus, the built-in analytics tools make it easy to measure the results of your lead generation efforts.

Facebook’s advertising platform provides all the tools you need to create and manage effective ads to accomplish a variety of goals, from growing your social presence to sending traffic to your site to generating conversions.

Select a goal, create the copy and content you’ll use to reach it, and target your audience by location, demographics, interests, or all of the above. Then, set bids that are in line with your marketing budget.

Once you launch your campaign, you’ll be able to monitor the results with Facebook’s built-in analytics. This will tell you how well your ad performed and may give you insights on what to do to make the next campaign perform even better.

3. Promote your content

If you’re stuck for ideas on what to promote with your ads, consider sending followers to the free content on your site. Not only does content help you generate prospective customers, but it also provides an opportunity for you to showcase your expertise and strengthen your brand’s credibility and authority.

Place an ad (or Facebook dark post) promoting your latest blog post or article, and target it to your potential customers. Describe the topics covered and how your advice will help the people who read it.

For example, if you operated a dental practice and wanted to attract more dental leads, you could promote a blog post that compares professional teeth whitening to at-home whitening to help attract users interested in whitening their teeth.

To generate leads right off the bat, you may choose to “gate” the content by requiring a name and email for visitors to download it. If you don’t have downloadable content, invite people to subscribe to your email newsletter or sign up for exclusive offers.

In exchange for your insights, they’ll give you the ability to contact them with more information about your business, which is definitely worth the time it takes you to create a free download.

Want to start generating leads with Facebook?

One of the most effective ways to generate new leads is to engage with your audience, and Facebook is a great way to do so. With the strategies above, you can start using the platform to reach potential customers and get them into your sales funnel.​

4 Lead Generation Strategies for LinkedIn

When you think of social media marketing, LinkedIn may not be the first platform that comes to mind. After all, it’s a professional networking site, and it’s used for a very different purpose from other social networks like Facebook and Instagram.

The topics are more serious, and are typically focused on developing careers. So how effective can it be for generating leads?

As it turns out: Very, especially for B2B companies.

In some ways, LinkedIn works on a different level than other social media platforms. It’s a professional site, so users are less interested in buying and selling than they are in hearing about industry trends, looking for jobs, and connecting with coworkers and colleagues.

In short, LinkedIn is where people go to build relationships and share knowledge—the very things that a good lead generation strategy can do. Keep reading to learn why LinkedIn should be part of your lead generation strategy, and how you can incorporate it for the best possible results.

What makes LinkedIn an effective lead generation tool?

Social media is touted as a great generation tool, and rightly so, but the different platforms vary in their effectiveness for individual businesses. For B2B companies, LinkedIn has a lot of potential.


If your target audience is executives and other decision makers, your messages will get a lot more traction on a site that focuses on professional networking and knowledge sharing than on one where people are sharing their latest vacation photos.


Even if you’re not trying to sell to businesses, LinkedIn presents a great opportunity for building brand credibility and authority. Thanks to their publishing tool, you can write content targeted to industry peers that’s focused on trends, news and other developments affecting your field.

You can also participate in discussions with colleagues and even competitors. These kinds of activities raise your company’s profile, not just among potential customers, but also among key influencers.

How can your company generate leads with LinkedIn?

Much like any other marketing channel, you need to have a strategy in order to succeed with LinkedIn. Here are four ideas to help you get started.

1. Use LinkedIn’s content publishing platform

Content is an effective way to raise your brand awareness and build credibility among peers and customers alike. Many social platforms allow you to share content, but not to create it.

LinkedIn, however, offers its own platform where you can produce and share the kind of content that brings in qualified leads. Use this platform to showcase your experience and expertise. You can include blog posts, SlideShares and other presentations, or simply written articles.


Give all of your content attention-grabbing titles, and include your URL and contact information at the end of everything you publish. Then, promote the content wherever you can, including your website and even other social media sites.

Keep track of how many people like, share, download or comment on it. This data will help you understand what kinds of content your readers enjoy, as well as how you can improve your usage of the platform

2. Promote premium content

Although LinkedIn allows you to create content from scratch, it still makes sense to use the platform to promote existing content. Since so many LinkedIn users are there to learn and to network, they’re more receptive to ebooks, white papers, and other premium content than the average social media user.

Take advantage of this sentiment and promote those types of content on LinkedIn.

Offer the kinds of content that would be relevant to others in your industry or the industries you work with. Then, share it to your LinkedIn profile. Include a link to a landing page where people can submit their names, emails and other information in order to download the file.

You can add these users to your email subscriber list or to your list of potential leads. Either way, stay in contact with them and help them see why working with your company would be beneficial.  

3. Consider paid advertising

When each of your connections has hundreds of other connections, it’s easy for your latest promotion to get lost in the shuffle. Like other social channels, LinkedIn addresses this with paid advertising tools that allow you to choose your target audience and build a campaign that fits your budget.

Consider using these tools the next time you want to use LinkedIn for lead generation.

Decide what you want to offer, such as a free product demo or a downloadable white paper. Choose the people you want to see it by industry, job title, location, or level of experience and education. Next, bid on each click and set a daily budget, and decide whether you want to pay for each click or action taken.

Then, you can drive traffic directly to the pages that are designed to generate leads—and often for a relatively low cost.

4. Join groups and discussions

People love to share their thoughts on social media, and they also love to hear what others have to say. The same is true for LinkedIn, but the discussions and groups are focused on career- and industry-related topics instead of personal events and cat photos.

When you interact with other users, focus on answering questions and discussing the topics at hand. Avoid direct selling, as this will come across as pushy and unhelpful.

However, it’s fine to post links to your blog or other content as long as it’s related to the topic at hand. The increased engagement will lead to further discussion, which may someday result in an invitation to talk about doing business together.

Want to start generating leads with LinkedIn?

If you’re trying to reach B2B prospects or raise your company’s profile among industry leaders, there are a lot of benefits to using LinkedIn for lead generation. It can help you get the visibility you want—along with a host of new business prospects.

How much do social media services cost?

Curious about how much social media services cost? Browse WebFX pricing now:

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Social Media Pricing: How much do social media management services cost?

Social media sites continue to gain popularity, and they are extremely effective for marketing. With social media, you can connect with current and potential customers. It also allows you to develop relationships that encourage them to purchase your products and services.

When it comes to social media marketing, most people want to know how much it costs. The answer? It depends on several factors: the experience of the employees at the agency you hire, the plan you choose, the number of social networks you use to market your business, and more.

On average, however, most companies spend $4000 to $7000 per month on social media management, which generally includes a monthly ad spend, as well as a custom marketing and advertising strategy for one or more networks.

At WebFX, an award-winning social media agency, we offer numerous social media plans to help you customize your strategy and make the most of your budget. For social media servicesfrom WebFX, you can expect to pay anywhere from $1200 per month to $2,750 per month.

On this page, we’ll take a look at how much you’ll pay to market your business on each social network, as well as the various social media plans we offer.

How Much Does Social Media Advertising Cost in 2020?

With almost 50 percent of the world using social media, it’s not surprising that social media advertising budgets will double in the next five years. How much does social media advertising cost in 2020, though?

Social media advertising costs in 2020

That answer depends on the social media network, which is why this guide looks at social media advertising costs by platform, as well as bid type. Plus, it features a helpful breakdown of bid types, like cost-per-click (CPC), to give your business the information it needs to build an accurate ad budget.

If you’re looking for professional help with your social media advertising campaign, our award-winning team of more than 200 digital marketing specialists can help. With our custom strategies, as well as advanced artificial intelligence (AI) software, we can maximize the results of your ad campaign.

Your cheat sheet to social media advertising costs in 2020

Need a quick reference for social media advertising costs in 2020?

Get the latest numbers for advertising on the top social media platforms with these three tables:

1. Minimum ad budgets for social media

With social media advertising, many networks require a minimum daily budget. This rate varies by platform, with some basing their required budget on the bid type, like impressions, clicks, likes, or views. Many, however, offer low minimum budgets.

Learn about the lowest possible ad spend across the most popular social media networks:

Social Media Platform


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Minimum Ad Budget

S1 per day for impressions

$5 per day for Clicks, likes or views

$40 per day for app installs or offer claims

$1 per day for impressions

$5 per day for clicks, likes, or views

$40 per day for app installs or offer claims

$10 per day

$2 per click

$10 per day


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no minimum

$2 for impressions

$0.10 for clicks

Average CPC for social media ads

With social media advertising, your business can use several bidding options, like cost-per-like (CPL) or cost-per-view (CPV). A universal bidding option, however, is cost-per-click or CPC. That’s why many companies, when looking at the cost of social media advertising, research CPC first.

Use the table below to explore the average CPC for the social media platforms in your ad campaign:

Social Media Advertising Costs

Social Medis Platform

Average Advertising Cost (CPC)

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$0.97 per click

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$3.56 per click

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$3.21 per click

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$5,26 per click




+65 9177 2933


$0.38 per click


$1.50 per click

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Average CPM for social media

The top social media networks also offer cost-per-thousand-impressions or CPM as a bidding option. With this bidding option, your company focuses on ad views rather than ad clicks. The average cost for CPM is generally higher because you’re paying per 1000 impressions, versus a single click.

Get a breakdown of social media advertising costs by CPM in the table below:

Social Media Advertising Costs

Social Media Platform

Average Advertising Cost (CPM)


$7.19 per 1,000 impressions

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$7,91 per 1,000 imptressions


$9.68 per 1,000 imptressions

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$6.59 per 1,000 impressions

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$6.46 per 1,000 imptesdsopns

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$30 per 1,000 impressions

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